Questions.

Yes, there is no charge for the website audit itself. A signed letter of intent is required before work starts. No. Submitting the form is only a request. If we proceed, you receive a letter of intent to review and sign before the audit begins. Its terms explain any commitments it creates.

Nothing, and there is no version of it that turns into an invoice. You leave with three actions whether or not anything follows.

Yes, before the session if you want one. Every case on this site is anonymised for the same reason.

New ongoing retainers have a three-month initial minimum by default. Exceptions can be negotiated individually and confirmed in writing before signing. Renewal and notice conditions are specified in the agreement; fixed-scope projects may have different terms.

Not necessarily. Monthly invoicing and the right to end an engagement are different things. A new retainer normally has a three-month minimum unless an exception is agreed in writing. The agreement sets out renewal and notice requirements.

There is no fixed consultancy price list for these packages on this website. The fee depends on the work, the level of hands-on involvement, the markets and the cadence. Once the scope is clear, I provide a written proposal showing the proposed fee and engagement conditions. You can request one without agreeing to paid work.

Regulator fees, taxes, technology charges and startup budgets in my guides are estimates of external or operator costs, not my consulting fee. The written proposal identifies what my engagement covers.

Both, depending on the package. On Growth I am in the CRM building sequences, not describing them.

Yes, and often the most useful thing I do is tell you which part of their scope to stop paying for.

Regulated Europe and Latin America best, offshore frameworks in detail, and the 133 markets profiled on this site well enough to say when I do not know.

No. A law firm does that better and cheaper. I decide which licence and when, and brief whoever files it.

Anything targeting unregulated markets where I would not want my name on the plan, and anything where the answer is already decided and needs endorsing.

Something ships in the first fortnight, always. If a quarter goes by with nothing measurable, one of us has made a mistake and we should say so.