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Fewer partners. Better numbers
Affiliate Strategy Reset · Northern Europe

Fewer partners. Better numbers

Reset the affiliate strategy from fifteen partners to three strategic partners with operator-grade contracts, structured economics, quarterly reviews. Affiliate channel revenue up 28% on lower partner

15→3
Strategic partners
Land before the dust settles
Pre-Licensure Positioning · Brazil

Land before the dust settles

Pre-licensure positioning for the Brazilian SPA framework. Local payment provider relationships, compliance footprint, brand positioning in Portuguese, regulator dialogue, and operational hires sequen

Q1
Operational on day one
Curacao to MGA migration. Tier-1 license issued
Licensing Migration · Caribbean to Malta

Curacao to MGA migration. Tier-1 license issued

Twelve-month migration from Curacao to Malta MGA. Player migration, brand re-architecture, payment provider transition, technical re-platforming, entity restructuring. MGA licence issued on first subm

MGA
Tier-1 issued · 12 mo
Holding the line during a sale process
Interim CEO · Malta

Holding the line during a sale process

Stepped in as interim CEO for 9 months while founders ran a strategic sale. Stabilised ops, hit revenue plan, managed regulator and stakeholders through diligence. Sale closed on preferred terms.

+18%
Revenue vs plan
Stable through diligence. Closed at preferred terms
M&A Advisory · Operator Sale

Stable through diligence. Closed at preferred terms

Operator preparing for sale where the metrics did not yet support the valuation story. Six months of structural reset improved day-30 retention, blended CAC, LTV by cohort, regulator standing. Sale cl

+22%
Valuation lift
Peru launch, Colombia scale, Argentina expansion
Multi-Market Entry · LATAM

Peru launch, Colombia scale, Argentina expansion

Licensed operator entering three Spanish-speaking LATAM markets in eighteen months. Peru first to ride the MINCETUR licensing window with first-mover advantage, Colombia next under the mature Coljuego

3
LATAM markets, sequenced
Day-0 NDP to FTD conversion, +14% in one month
Sweepstakes · North America

Day-0 NDP to FTD conversion, +14% in one month

Sweepstakes operator with a leaky funnel between registration and first deposit. Rebuilt the day-zero flow, killed two friction points in the deposit UX, restructured the welcome offer logic. Same-day

+14%
Day-0 NDP to FTD · 30 days
CAC down, LTV up, board calmed
Turnaround · Northern Europe

CAC down, LTV up, board calmed

Operator burning capital on paid social with negative payback. Restructured acquisition mix, killed two channels, rebuilt CRM segmentation around day-30 retention as the leading indicator rather than

−47%
Blended CAC · 6 mo
See yourself in any of these?

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WhatsApp me with the engagement that looks closest to what you are weighing. Same-day reply with whether the pattern actually fits your situation.

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See yourself
in any of these?

If your situation looks like one of the cases above, or specifically does not, I will come back with a structured first read. WhatsApp is the fastest way in.

iGB London · 1-2 July 2026
Meet me at iGB London, 1-2 July 2026.
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