Five ways
to start a conversation.
Anti-Calendly. Anti-form. Anti-intake. The point is to get to operator-side specifics fast and decide together whether the work fits. Pick the path that matches what you need.
Five ways forward, each one fitting a different situation.
WhatsApp the situation
Operator size, current state, what you are weighing, timeline. I will reply with structured questions back. The first message is to test fit, not to sell.
Direct line, no Calendly, no intake forms. Average reply time under three hours during the working week.
CRM Healthcheck
Sixteen questions covering platform, lifecycle campaigns, segmentation, channel orchestration, and measurement. At the end you get a personalised score and three concrete quick wins.
Lands in your inbox. The fuller breakdown comes to me. I follow up only if there is a real fit for engagement.
Speaking and panels
Eight topics drawn from current operator work. Multi-market sequencing, day-zero conversion, retention marketing, CRM lifecycle, affiliate economics under deposit caps. Honest perspective, no vendor pitch.
Recent: AffPapa Madrid 2026 (exhibitor + panel), iGB@ICE 2026, SBC Lisbon 2025, SURGE 2025.
Media and podcasts
Operator-side perspective for trade media, industry podcasts, and analyst briefings. C-suite-facing angles for editorial coverage on M&A, regulation, and operator economics.
Comfortable with on-record, off-record, and background briefings depending on context.
Direct engagement
Multi-market entry, interim CMO/COO/CEO, turnaround economics, pre-launch builds, CRM implementation, licensing strategy. 12-18 month engagements typical, structured around market role rather than service category.
Single-market and multi-market retainers. Pricing structured to reward bundled engagements rather than fragmented ones.
Whether or not to send the first message.
"I do not know if my situation fits."
WhatsApp it anyway. The first read is free. If it does not fit I will say so and point you somewhere better. Honest mismatches save everyone time.
"I just need a sanity-check, not a project."
Sanity-checks are part of the practice. WhatsApp the situation. If it fits a one-call format I will say so. If it needs more, the same.
"My operator is too small / too early-stage."
Some of the most effective work happens at the early stage where direction-setting compounds. Tell me what you are building and I will be honest about whether the practice fits or whether you need something else.
"My operator is regulated, can you help offshore brands too?"
Yes. Active client work spans regulated markets and offshore frameworks. The advice changes by jurisdiction, the operator-side approach does not.
"Can we sign an NDA before discussing?"
Yes. Standard mutual NDA before any specifics are shared. The first WhatsApp message can stay generic.
If you prefer a different channel.
If in doubt,
WhatsApp the situation.
One message, generic if you want to keep specifics off the table until NDA. Same-day reply with a first read on whether there is a fit and what the next step would be.