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Launching an online casino

The launch decisions are where most online casinos quietly lose. Pick the wrong licence and the banking, payments and market access fall over later. Sequence the build wrong and your KYC vendor, payment processing and live-ops staffing land out of order. As an independent iGaming consultant I sequence the launch against commercial reality, not a vendor's onboarding checklist. The full operator walkthrough is in how to open an online casino, with market-specific guides for Brazil and Italy.

Operating one that grows

Once live, an online casino lives or dies on unit economics. Acquisition has saturated and CAC has inflated 30 to 60 percent across Tier-1 markets since 2023, which means the retention side of the P&L is now the dominant lever. The work here is concrete: recalibrate the acquisition channel mix, deploy retention infrastructure that compounds, and rebuild VIP economics that hold under affordability rules.

Independent, operator-side, no referral fees

No referral fees from platforms, payment providers or any vendor I might recommend, so the platform and CRM decisions are made on your interests rather than my revenue model. That independence is the whole point of hiring a consultant rather than buying a turnkey package where the advice and the platform come from the same party. The honest comparison of who solves what is in the 2026 consultant list.

Launching or scaling an online casino?

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iGB London · 1-2 July 2026
Meet me at iGB London, 1-2 July 2026.
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