Henk Wolff on stage at iGB Live London opening the iGB B2B Trends track in front of a seated conference audience.

For operators

For operators.

You have players and traffic. The numbers stopped moving and nobody can say exactly where.

What I hear first

The four that come up every time.

Players do not convert within their first session, and they do not log back in on day five.

The traffic arrives but it is the wrong audience, so the cost per deposit keeps climbing.

Payments do not go through, and the failures are loudest in the markets you care about most.

Registration form completion is low and nobody has watched a real person try to finish it.

16
Brands launched
15
Already profitable
45+
Operators advised
133
Markets profiled
10+
Years operator side

The growth path

Where it goes, in order.

  1. Full funnel audit

    Landing to first deposit to day five, measured on your own data rather than a benchmark deck.

    Week one

  2. Onboarding sequenced

    The first session rebuilt, and the sequence that brings them back put into your CRM.

    Weeks two to four

  3. Acquisition opened up

    Channels optimised, external database marketing, affiliates onboarded properly.

    Month two onward

Packages

The two that usually fit

Basic guidance

Direction, not a second marketing team.

Best for Operators with a team in place

Cadence
Monthly
Inclusions
Four
First week
A plan
Term
Rolling after three months
Read the detail
Most chosen

Growth

The funnel rebuilt, end to end.

Best for Operators whose numbers stopped moving

Cadence
Weekly
Inclusions
Six
First week
Full funnel audit
Term
Rolling after three months
Read the detail

Go to market

A brand or a market that has not launched yet.

Best for Launches and new markets

Cadence
Weekly
Inclusions
Four
First week
Licensing route
Term
Rolling after three months
Read the detail

Get 3 actions

Which of the four is yours?

One sentence is enough. I read these myself and reply with three actions you can take.

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