Henk Wolff mid-gesture during his iGB B2B Trends keynote, headset microphone on and his speaker slide behind him.

Package

Growth.

The funnel rebuilt end to end, at a weekly cadence, with me in the work rather than beside it.

What is included

What is included

  • Everything in Basic guidance.
  • Weekly stand-up.
  • Full funnel audit at the start, then constant improvements and real-time analysis.
  • Onboarding sequenced, on-site and off-site, through email, SMS, push notifications and more.
  • Offers to players designed against player behaviour.
  • Promotion calendar based on what your game providers are offering.
  • Acquisition channel optimisation.
  • External database marketing and affiliate onboarding.
  • Telegram or WhatsApp, in real time, with me. Not an account manager.
Studio portrait of Henk Wolff seated on a stool against a plain white backdrop, hands clasped in front of him.

The first phases

The first weeks

  1. Full funnel audit, onboarding sequenced

    Everything from landing to day five measured, then the first sequence built into your CRM system.

    Weeks one to four

  2. Offer to players, channels optimised

    New revenue coming in from the players you already have, and acquisition tuned around what converts.

    Month two

  3. External database and affiliates

    Database marketing and affiliate onboarding activated, plus the other acquisition channels worth opening.

    Month three onward

Henk Wolff speaking at a white podium at iGB Live London, the Welcome to iGB B2B Trends slide on the screen behind him.
Most operators do not have a traffic problem. They have a day-five problem, and they are buying more traffic to avoid looking at it.

Read this before you ask

When this is the wrong package

  • You want a review rather than a rebuild. That is Basic guidance.
  • There is no CRM to sequence anything into, and no plan to get one.
  • The team is already at capacity, because this package makes work rather than absorbing it.
Compare all three

Get 3 actions

Tell me where you are and I will scope it.

One sentence is enough. I read these myself and reply with three actions you can take.

Submitting links this message to your visit so I can see the pages behind the question. Nothing is shared with anyone. Privacy.