Henk Wolff speaking at a white podium at iGB Live London, the Welcome to iGB B2B Trends slide on the screen behind him.

Package

Growth.

The funnel rebuilt end to end, at a weekly cadence, with me in the work rather than beside it.

What is included

6 things, every month.

  • Weekly working session with whoever owns the number, not whoever owns the diary.
  • Full funnel audit at the start, then the same measurement every month so movement is visible.
  • Onboarding sequenced in your CRM, written and built rather than specified and handed over.
  • Offers to players designed against cohort behaviour instead of a promotions calendar.
  • Acquisition channel optimisation, including the ones you have written off.
  • External database marketing and affiliate onboarding, run properly.
Studio portrait of Henk Wolff seated on a stool against a plain white backdrop, hands clasped in front of him.

The first phases

What actually happens.

  1. Full funnel audit, onboarding sequenced

    Everything from landing to day five measured, then the first sequence built into your CRM system.

    Weeks one to four

  2. Offer to players, channels optimised

    New revenue coming in from the players you already have, and acquisition tuned around what converts.

    Month two

  3. External database and affiliates

    Database marketing and affiliate onboarding activated, plus the other acquisition channels worth opening.

    Month three onward

Most operators do not have a traffic problem. They have a day-five problem, and they are buying more traffic to avoid looking at it.

Read this before you ask

When this is the wrong package

  • You want a review rather than a rebuild. That is Basic guidance.
  • There is no CRM to sequence anything into, and no plan to get one.
  • The team is already at capacity, because this package makes work rather than absorbing it.
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