Basic guidance
Direction, not a second marketing team.
Best for Operators with a team in place
- Cadence
- Monthly
- Inclusions
- Four
- First week
- A plan
- Term
- Rolling after three months
For sweepstakes brands
For sweepstakes brands.
The model is different and most iGaming advice does not survive contact with it. First to second purchase is where it breaks.
What I hear first
The four that come up every time.
First purchase happens and the second one does not, so the whole cohort economics rest on a single conversion.
Redemption friction pushes people out at exactly the moment they were about to trust you.
Support tickets cluster by theme and nobody is reading them as product feedback.
Package pricing was set once and has never been tested against what people actually buy.
- 16
- Brands launched
- 15
- Already profitable
- 45+
- Operators advised
- 10+
- Years operator side
The growth path
Where it goes, in order.
-
A Gantt chart of actionable steps
Built on first to second purchase, redemption friction and support tickets by theme. Real dates, owners, and nothing on it you cannot start.
-
Redemption and support fixed
The two places people give up, closed in order of how many they cost you.
-
Package economics tested
Pricing and bundles moved against evidence rather than instinct.
Packages
The two that usually fit
Growth
The funnel rebuilt, end to end.
Best for Operators whose numbers stopped moving
- Cadence
- Weekly
- Inclusions
- Six
- First week
- Full funnel audit
- Term
- Rolling after three months
Go to market
A brand or a market that has not launched yet.
Best for Launches and new markets
- Cadence
- Weekly
- Inclusions
- Four
- First week
- Licensing route
- Term
- Rolling after three months
Get 3 actions
Where does yours break?
One sentence is enough. I read these myself and reply with three actions you can take.