Henk Wolff mid-gesture during his iGB B2B Trends keynote, headset microphone on and his speaker slide behind him.

How it works

How it works.

Four steps. Two of them are free, and you can stop after either one without a conversation about it.

Four steps

  1. The session

    Thirty minutes on your current hurdles and challenges, and an introduction to your brand.

    Free

  2. The free website audit

    If we move forward, we start with a free website audit. It requires a signed letter of intent. This is me spending an hour walking your casino as a player would, recorded and sent inside 24 hours. Includes a UX report.

    Free, signed letter of intent

  3. The strategy

    Written, sequenced and timed. Measurable successes based on predefined KPIs.

    First two weeks

  4. The retainer

    Three months committed, monthly after that. Only if the first three were worth it.

    Rolling

Wide portrait of Henk Wolff seated in a cream wingback armchair on a round jute rug in a panelled room.

Two of the four are free

You can stop after the session or after the audit, and nobody follows up to ask why.

Packages

Three packages

Basic guidance

Direction, not a second marketing team.

Best for Operators with a team in place

Cadence
Every two weeks
Inclusions
Eight
First week
A plan
Term
Rolling after three months
Read the detail
Most chosen

Growth

The funnel rebuilt, end to end.

Best for Operators whose numbers stopped moving

Cadence
Weekly
Inclusions
Basic guidance, plus eight
First week
Full funnel audit
Term
Rolling after three months
Read the detail

Go to market

A brand or a market that has not launched yet.

Best for Launches and new markets

Cadence
Weekly
Inclusions
Four
First week
Licensing route
Term
Rolling after three months
Read the detail

The terms

Rolling. Three months committed, monthly after that.

No annual contract, no notice-period games. If it stops being worth it, you stop. I would rather you told me in month four than renewed out of politeness.

Prices are in the proposal, never on the site. What you pay depends on cadence and scope, and quoting a number before I know either would be theatre.

Get 3 actions

Tell me your situation and I will scope it.

One sentence is enough. I read these myself and reply with three actions you can take.

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