iGaming consultancy.
Launch, scale and optimise your online casino.
Retention, acquisition and market entry for operators, sweepstakes brands and B2B products. Pick the path that describes your quarter.
- 16
- Brands launched
- 15
- Already profitable
- 45+
- Operators advised
- 133
- Markets profiled
Every number above benchmark. Over a decade in the industry.
Pick the path
Which one are you?
Operator
You have players and the numbers stopped moving.
- Day-five retention
- Payments that fail
- Forms nobody finishes
Sweepstake
First to second purchase is where it breaks.
- Redemption friction
- Support tickets by theme
- Package economics
B2B product
Pipeline stalls and pilots do not convert.
- Positioning
- Demand generation
- Pilot to contract
How it works
How it works
Four steps. Two of them are free.
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The session
Thirty minutes on your current hurdles and challenges, and an introduction to your brand.
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The free website audit
If we move forward, we start with a free website audit. It requires a signed letter of intent. This is me spending an hour walking your casino as a player would, recorded and sent inside 24 hours. Includes a UX report.
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The strategy
Written, sequenced and timed. Measurable successes based on predefined KPIs.
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The retainer
Three months committed, monthly after that. Only if the first three were worth it.
Results
Results
Anonymised, because that was the condition.
Acquisition was healthy and the cohort vanished after the first week. Rebuilt the first session, no new tooling.
+17% Registrations completed
First purchase was strong and the second never happened. Six months of support tickets read by theme found the redemption step.
2.4x Second purchase rate Four channels, no shared measurement. One funnel definition, then closed the two that never converted.
-31% Cost per depositMarkets
133 regulated and grey markets, profiled
Regulation, licensing route and gaming tax, read from the operator side rather than the regulator's. Updated as the rules move.
Open the mapLicences
49 regimes compared.
Cost, timeline, term and tax, side by side, with the honest verdict on who each one actually suits.
Compare licencesInsights
Most recent.
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How licensed iGaming operators should think about multi-market expansion in 2026: sequencing, portfolio economics, learning curves and risk distribution.
6 min
Get 3 actions
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