Henk Wolff on stage at iGB Live London opening the iGB B2B Trends track in front of a seated conference audience.

iGaming consultancy.

Launch, scale and optimise your online casino.

Retention, acquisition and market entry for operators, sweepstakes brands and B2B products. Pick the path that describes your quarter.

Request the 20-minute session Get the free audit

16
Brands launched: 10+
Years on operator side: 45+
Operators advised: 133
Markets profiled

Every number above benchmark. Over a decade in the industry.

Case studies

Real results.

Anonymised case studies from operator engagements. The reported figures are explained in context.

Henk Wolff speaking at a white podium at iGB Live London, the Welcome to iGB B2B Trends slide on the screen behind him.

Customer journey

More sign-ups, same spend.

Simplified the registration journey without increasing acquisition spend.

+17%

Registrations completed

How this result was achieved

Lifetime value

One connected player journey.

Aligned six messaging channels around player needs and timing.

+57%

Reported LTV growth

How this result was achieved

Wide portrait of Henk Wolff seated in a cream wingback armchair on a round jute rug in a panelled room.

Conversion

Fewer deposit barriers.

Improved the path from registration to first deposit.

2.2% → 33%

Registration to FTD

How this result was achieved

Onboarding

A stronger first week.

Segmented onboarding and more selective player incentives.

6% → 15%

Seven-day cohort rate

How this result was achieved

Pick the path

Which one are you?

Operator

You have players and the numbers stopped moving.

Day-five retention
Payments that fail
Forms nobody finishes

See the path

Sweepstake

First to second purchase is where it breaks.

Redemption friction
Support tickets by theme
Package economics

See the path

B2B product

Pipeline stalls and pilots do not convert.

Positioning
Demand generation
Pilot to contract

See the path

How it works

Four steps. Two of them are free.

Request a complimentary 20-minute introductory session. No appointment is reserved until we agree a time. A separate free website audit requires a signed letter of intent before work begins.

The session

Twenty minutes on your current hurdles and challenges, and an introduction to your brand.
The free website audit

If we agree to proceed, you review and sign a letter of intent before the free website audit begins. I then review your casino as a player would, record the walkthrough and include UX findings. We confirm the timing in advance.
The strategy

Written, sequenced and timed. Measurable successes based on predefined KPIs.
The engagement

New ongoing retainers: three-month minimum by default. Exceptions are negotiated individually; renewal and notice follow the written agreement.

See how it works

Markets

133 jurisdictions screened for operators

Compare market size, licensing context and channelisation. Some jurisdictions have primary-source research; others are data snapshots that need further verification before a launch decision.

Open the map

Licences

49 regimes compared.

Compare licence costs, indicative application timelines and operating requirements. Check current conditions with the regulator before relying on a decision or budget.

Compare licences

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