The strategic partner
For iGaming Online casino's Game providers Affiliate marketing
What I do for my partners
Increasing customer acquisition, retention and loyalty.
I beat benchmarks, No default playbooks.
No hollow promises.
I have succesfully led more than 20 iGaming companies. Being involved in, but not limited to: Go-to-market strategies, acquisition funnels, consumer retention strategies and increasing marketing productivity.
Services
How I make a difference
I know how to outperform the casino market by 30%. My strategies have proven themselves over and over again.
I'll help you with your required tech, content, regulation, marketing and strategy.
I increase the efficiency within internal communication. Including but not limited to: management reports, marketing reports, company statements.
I increase the efficiency of your online operations, by recognising your teams' talents. Creating more efficient meetings, more valuable teamwork resulting in higher productivity.
When youre releasing a new product on the market, you want someone with experience, passion and proven know-how.
Using proven acquisition techniques, I can guide your marketing department to gain the right customers and maximise the revenue.
Started as a marketing manager, became a iGaming entrepreneur. Experience within: Online casino's, Game providers, Affiliate marketing, Platforms and other b2b services.
The Distance Learning MBA from Warwick Business School (WBS) ranks as the best global MBA in the world for several years. (#1, #2, #3) (Financial Times - 2021-2025).
Link up with me while youre at it!
The new-zealand market
The Online Gambling Bill adopted in April 2025 restricts the future market to just fifteen online-casino licences, giving first-mover operators a quasi-monopoly in a fully legal framework.
Almost NZ$900 million in offshore iGaming spend is set to be channelled into the domestic market, which officials forecast at about NZ$500 million on launch in 2026 and analysts project to US$585 million by 2030 on a 14 % CAGR.
With 96 % internet penetration and widespread mobile broadband, operators tap a digitally native audience that can be reached efficiently through online acquisition channels.
High discretionary income translates into an average revenue per user of roughly US$1 144 in 2025. well above many comparable markets.
Add in instant-payment and data-sharing capabilities under the Customer and Product Data Act’s open-banking mandate kicking in by December 2025, and New Zealand offers a rare green-field iGaming opportunity
Scale up your game
Increasing efficiency
Triple crown education
This isn’t just a line on my résumé; it’s a testament to my blend of solid academic background and hands-on market insight, ensuring my advice doesn’t just feel right - it’s built on a foundation of proven excellence.
Let’s meet face-to-face
No automated schedulers or generic booking links. I prioritize my current partners first, ensuring that when we do sit down, it’s on terms that reflect genuine commitment, not a numbers game.
