Package
Go to market.
For a brand or a market that has not launched yet. Licensing route, stack, launch plan, and the first ninety days of acquisition.
What is included
4 things, every month.
- The licensing route chosen against your actual timeline and appetite, not the one with the best brochure.
- Platform and payment stack selected, with the questions to ask each vendor before signing.
- The launch plan, sequenced, with the dependencies that usually get discovered late found early.
- The first ninety days of acquisition planned and started, so launch day is not day one of thinking about it.
The first phases
What actually happens.
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Route and stack
Which licence, which platform, which payment methods, and what each one commits you to.
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Build and prepare
The plan turned into dated workstreams with owners, and the acquisition groundwork laid before launch.
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Launch and the first ninety days
Live, measured from day one, with the first cohort watched closely enough to change something.
Sixteen brands launched in eighteen months. Fifteen were profitable within twelve months of launching. The one that was not had picked its market before it picked its licence.
Read this before you ask
When this is the wrong package
- You are already live and looking for growth. That is Growth.
- The market is not chosen and nobody wants to choose it, because sequencing is the whole job here.
- You want a licence application filed rather than a business launched. A law firm is cheaper.
Get 3 actions
What is the one thing that is stuck?
One sentence is enough. I read these myself and reply with three actions you can take.