Results
Situation, action, number. Every case anonymised because that was the condition of doing the work. References are shared on request, never published.
Situation
A Tier-1 European operator with healthy acquisition and a cohort that vanished after the first week.
Action
Rebuilt the first session and sequenced the day-two to day-five contact in their existing CRM. No new tooling.
Situation
A multi-brand group launching off-brand into three regulated markets at once, with three separate plans.
Action
Sequenced the launches instead, shared the infrastructure, and moved the second market behind the first by a quarter.
Situation
A sweepstakes brand where first purchase was strong and second purchase was not happening at all.
Action
Read six months of support tickets by theme, found the redemption step, and rewrote it.
Situation
An operator paying rising cost per deposit across four channels with no shared measurement.
Action
One funnel definition across all four, then closed the two that never converted and reinvested in the one that did.
Every number above benchmark. Over a decade in the industry.
The engagement record
The work that does not reduce to one number. Same rule: anonymised, and the reference goes out on request rather than on the page.
Turnaround
Affiliate Strategy Reset · Northern Europe
Reset the affiliate strategy from fifteen partners to three strategic partners with operator-grade contracts, structured economics, quarterly reviews. Affiliate channel revenue up 28% on lower partner
15→3 Strategic partners
Multi-market
Pre-Licensure Positioning · Brazil
Pre-licensure positioning for the Brazilian SPA framework. Local payment provider relationships, compliance footprint, brand positioning in Portuguese, regulator dialogue, and operational hires sequen
Q1 Operational on day one
Licensing
Licensing Migration · Caribbean to Malta
Twelve-month migration from Curacao to Malta MGA. Player migration, brand re-architecture, payment provider transition, technical re-platforming, entity restructuring. MGA licence issued on first subm
MGA Tier-1 issued · 12 mo
Interim executive
Interim CEO · Malta
Stepped in as interim CEO for 9 months while founders ran a strategic sale. Stabilised ops, hit revenue plan, managed regulator and stakeholders through diligence. Sale closed on preferred terms.
+18% Revenue vs plan
Advisory
M&A Advisory · Operator Sale
Operator preparing for sale where the metrics did not yet support the valuation story. Six months of structural reset improved day-30 retention, blended CAC, LTV by cohort, regulator standing. Sale cl
+22% Valuation lift
Multi-market
Multi-Market Entry · LATAM
Licensed operator entering three Spanish-speaking LATAM markets in eighteen months. Peru first to ride the MINCETUR licensing window with first-mover advantage, Colombia next under the mature Coljuego
3 LATAM markets, sequenced
Turnaround
Sweepstakes · North America
Sweepstakes operator with a leaky funnel between registration and first deposit. Rebuilt the day-zero flow, killed two friction points in the deposit UX, restructured the welcome offer logic. Same-day
+14% Day-0 NDP to FTD · 30 days
Turnaround
Turnaround · Northern Europe
Operator burning capital on paid social with negative payback. Restructured acquisition mix, killed two channels, rebuilt CRM segmentation around day-30 retention as the leading indicator rather than
−47% Blended CAC · 6 mo
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