The challenge
What needed to change
The operator was preparing for a sale, but the available performance evidence did not yet support its target valuation. Day-30 retention, acquisition costs and cohort value needed clearer operational attention.
The approach
How this result was achieved
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Identify valuation pressure points
Reviewed the performance measures and operational questions likely to matter to a prospective buyer.
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Improve customer economics
The existing summary describes work around day-30 retention, blended acquisition cost and lifetime value by cohort.
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Prepare the diligence story
Organised regulatory standing and operating evidence so the commercial narrative could be supported through the sale process.
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Keep execution aligned to the transaction
The source describes six months of structural work before a sale that was reported to close in month nine.
The reported outcome
The archived record states that the final sale price was 22% higher than the initial indicative offer. This is not evidence that consultancy work alone produced that difference, and the commercial terms have not been independently verified.