The challenge
What needed to change
Cost per deposit was rising, but each channel was assessed using different numbers. Without an agreed definition of a completed deposit, budget comparisons could not reliably distinguish productive from unproductive activity.
The approach
How this result was achieved
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Agree the conversion event
Established one definition for a completed deposit and applied it consistently across the four acquisition channels.
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Compare channels on the same basis
Reviewed spend and deposit outcomes under the shared funnel definition instead of relying on channel-specific dashboard totals.
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Stop non-converting activity
The existing case summary reports closing two channels that did not convert, rather than continuing to fund them for reach or clicks.
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Reallocate and monitor
Shifted emphasis toward the channel shown to produce deposits, then judged the mix against the reported cost-per-deposit outcome.
The reported outcome
The engagement summary reports a 31% reduction in cost per deposit after the acquisition mix was restructured. The published information does not establish a controlled test or isolate the effect of any one channel decision.