iGaming CRM consultant
Fewer players going quiet, more second deposits, without adding CRM headcount.
Proof
Churn down 30% and FTD to STD up 32%, from CRM work inside 45+ operators currently guided.
Book a 20-min call No pitch deck. One call, one CRM problem.
Book a 20-min call
Tell me the CRM problem in one line. I reply within one working day.
Three fields, no phone number. UTM parameters captured with the submission.
The CRM is running. It is just not moving the numbers.
Lifecycle exists on a slide, not in the platform
Journeys were mapped once, then never built or never maintained.
Everyone gets the same bonus
Segments are broad, so margin leaks to players who would have deposited anyway.
Nobody owns the second deposit
Acquisition hands over at signup and retention picks up weeks later.
Reporting cannot settle an argument
No control groups, so no campaign can be proved or killed.
Each one costs the same thing: deposits you already paid to acquire.
What I do about it
My team works inside your CRM platform alongside yours. Not an agency: specialists who own their disciplines, with the strategy owned by me. No new tool to buy, no long discovery phase.
18+ only, and every campaign respects the responsible gambling rules of the market it lands in.
Segment on value, not on volume
Rebuild the segment tree around deposit behaviour so bonus spend follows the players who respond to it.
Build the journeys that pay
Onboarding to second deposit, dormancy and winback, VIP handover. Live in the platform, not in a document.
Put a control group on everything
Every campaign holds back a group, so uplift is a number your finance team accepts.
Leave it running without me
Your CRM manager keeps the calendar, the naming convention and the reporting after the engagement ends.
- 45+
- Operators advised
- -30%
- Churn on the CRM programmes I rebuilt
- +32%
- First to second deposit conversion
How it works
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20-minute call
One CRM problem, three actions you can run yourself.
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Audit inside your platform
Segments, journeys, bonus spend and reporting, reviewed against what the data shows.
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Rebuild and launch
We build the priority journeys together, with control groups from day one.
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Hand over
Your team owns it. Monthly review while you want one, no annual contract.
Before you book
Is the call a real audit or a sales pitch?
It is 20 minutes on one problem and you leave with three actions. If the fix is something your team can do alone, I say that and we are done.
What does a retainer actually include?
Hands in the platform, not slides: segment and journey work, campaign calendar, control groups and reporting, plus a standing weekly slot with your CRM manager. Monthly, no annual commitment.
Do you work in our CRM platform or yours?
Yours. I have run programmes inside three different iGaming CRM platforms and stay independent of all of them, so the recommendation is not a licence resale.
Who is on the other side of the call?
Henk Wolff. I run the strategy on every engagement, so the person auditing the programme is the person who signs off what gets built.