Deliverable 1
Segment and journey inventory
An agreed map of existing segments, journey owners, triggers, exclusions and measurement gaps.
iGaming CRM consultant
iGaming CRM consulting for operator teams: audit segments, prioritise onboarding and second-deposit journeys, and measure lifecycle retention against agreed baselines and control groups.
Proof
Churn down 30% and FTD to STD up 32%, from CRM work inside 45+ operators currently guided.
Request a 20-min call No pitch deck. One call, one CRM problem.
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Where CRM lifecycle journeys lose measurable value
01
Lifecycle exists on a slide, not in the platform
Journeys were mapped once, then never built or never maintained.
02
Everyone gets the same bonus
Segments are broad, so margin leaks to players who would have deposited anyway.
03
Nobody owns the second deposit
Acquisition hands over at signup and retention picks up weeks later.
04
Reporting cannot settle an argument
No control groups, so no campaign can be proved or killed.
Each one costs the same thing: deposits you already paid to acquire.
What I do about it
My team works inside your CRM platform alongside yours. Not an agency: specialists who own their disciplines, with the strategy owned by me. No new tool to buy, no long discovery phase.
18+ only, and every campaign respects the responsible gambling rules of the market it lands in.
Segment on value, not on volume
Rebuild the segment tree around deposit behaviour so bonus spend follows the players who respond to it.
Build the journeys that pay
Onboarding to second deposit, dormancy and winback, VIP handover. Live in the platform, not in a document.
Put a control group on everything
Every campaign holds back a group, so uplift is a number your finance team accepts.
Leave it running without me
Your CRM manager keeps the calendar, the naming convention and the reporting after the engagement ends.
What you receive
Defined CRM deliverables, not another strategy deck
The exact scope depends on access and data readiness, but the project is organised around measurable work your CRM team can own.
Deliverable 2
Prioritised lifecycle build plan
A realistic rollout order for onboarding, second deposit, dormancy and winback journeys, with control-group design.
Deliverable 3
Campaign handover and reporting
Calendar, naming convention, KPI definitions and review responsibilities for your internal team.
Our CRM team is already at capacity. Will this add more work?
The audit identifies what to stop, simplify or automate before adding journeys. Implementation responsibilities and support levels are defined together in the written scope.
Commercial scope and fees are agreed in a written proposal, not through a public rate card.
See anonymised case studies for examples of previous operator work.
Request a 20-min call Request only. No appointment is booked automatically.
- 45+
- Operators advised
- -30%
- Churn on the CRM programmes I rebuilt
- +32%
- First to second deposit conversion
How it works
-
20-minute call
One CRM problem, three actions you can run yourself.
-
Audit inside your platform
Segments, journeys, bonus spend and reporting, reviewed against what the data shows.
-
Rebuild and launch
We build the priority journeys together, with control groups from day one.
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Hand over
Your team owns the programme. New retainer: three-month minimum by default. Exceptions are negotiated individually; renewal and notice are agreed in writing.
Before you request a call
Is the call a real audit or a sales pitch?
It is 20 minutes on one problem and you leave with three actions. If the fix is something your team can do alone, I say that and we are done.
What does a retainer actually include?
Hands in the platform, not slides: segment and journey work, campaign calendar, control groups and reporting, plus a standing weekly slot with your CRM manager. New retainer: three-month minimum by default. Exceptions are negotiated individually; renewal and notice are agreed in writing.
Do you work in our CRM platform or yours?
Yours. I have run programmes inside three different iGaming CRM platforms and stay independent of all of them, so the recommendation is not a licence resale.
Who is on the other side of the call?
Henk Wolff. I run the strategy on every engagement, so the person auditing the programme is the person who signs off what gets built.