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Henk Wolff iGaming SURGE Conf panel speaker
Henk Wolff iGaming MarTech Amsterdam panel
Henk Wolff iGaming MarTech Amsterdam speaker announcement

Eight topics. Each one drawn from current operator work.

01

Multi-market sequencing for licensed and offshore operators

Why launching three markets in parallel is the most common strategic mistake operators make. The case for sequencing by cashflow timing, regulatory runway, and CRM bandwidth instead of geographic logic. Frameworks that work across regulated and offshore portfolios.

Format Keynote · 35 min · Workshop · 90 min · Panel anchor
For Operator C-suites, M&A teams, board members
02

Day-zero NDP-to-FTD conversion

The deposit funnel is where operators leak the most preventable revenue. A walk-through of friction points across registration, verification, and first deposit. Specific to regulated markets where bonus restrictions and KYC complicate what works in offshore environments.

Format Keynote · 35 min · Tactical session · 60 min
For Heads of CRM, acquisition leads, product managers
03

How to address the next generation of players

Gen Z and younger Millennials behave fundamentally differently from the iGaming customer base operators built their playbooks around. Different attention spans, different content channels, different attitudes to bonuses, different risk tolerance, different payment preferences. What changes for acquisition, brand, and product when the next cohort is half your future revenue.

Format Keynote · 35 min · Workshop · 90 min
For CMOs, brand teams, product leadership
04

Why retention marketing matters more than acquisition

Acquisition is the metric most operators obsess over and it is rarely the metric that decides whether the business compounds. The case for treating retention as the primary growth lever, the cohort-level math behind why this is true, and the operator practices that actually move day-30 and day-90 retention rather than just CRM-team activity.

Format Keynote · 35 min · Workshop · 90 min · Panel anchor
For CRM leads, retention teams, CMOs, founders
05

Turnaround economics for stagnating operators

When unit economics stop working. The diagnostic framework for separating market problems from execution problems from product-fit problems. What changes in the first ninety days, what waits until month six, and which metrics actually move first.

Format Keynote · 35 min · Closed-door operator session
For Boards, PE owners, founders considering exits
06

CRM lifecycle in regulated markets

Bonus restrictions, deposit caps, and reality-check messaging change what works in CRM. The compounding leverage of good lifecycle design for operators in MGA, UKGC, KSA, and GGL jurisdictions. Includes cohort analysis approaches that survive regulatory scrutiny.

Format Keynote · 35 min · Workshop · 90 min
For CRM leads, retention teams, product analysts
07

Affiliate partner economics under deposit caps

The old affiliate model breaks under affordability rules and deposit caps. Volume-based revenue share programmes stop working when each player is capped at a fixed monthly spend. Operators are restructuring partner programmes around quality over volume, hybrid deal mechanics, and stricter validation. Specific examples from the UK, Sweden, and the Netherlands. What works, what does not, and what the next generation of affiliate deals will look like.

Format Keynote · 35 min · Panel anchor
For Heads of affiliates, BD leads, channel managers
08

iGaming SEO and content localisation

How to turn search visibility into measurable revenue. AI-assisted research and clustering paired with human-first localisation, intent mapping per GEO, and SEO that feeds CRM and VIP funnels rather than just driving generic traffic.

Format Keynote · 35 min · Workshop · 90 min
For CMOs, SEO leads, content teams
Booking

Audience size, format, dates, and target topic. Same-day reply with availability and any clarifying questions before confirming.

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Couple of events that I did this year.

Conference Panel · May 2026 Upcoming

AffPapa Conference Madrid

Madrid, Spain · Booth 11 · Exhibitor and panel speaker

"Multi-market entry. Operator-side perspectives."

iGB Studio Panel · January 2026

iGB@ICE 2026. Can iGaming survive taxes and regulatory pressure?

ICE Barcelona · iGB Studio · Panel speaker

"Whether iGaming can continue to thrive as regulation tightens worldwide. Panel with Alex Tomic (Alea), Sam Sadi (LiveScore Group), and Ed Birkin (H2 Gambling Capital)."

How I work with event organisers.

01

Operator-side perspective

Talks come from inside the operation, not from the deck-builder side. Specific. Honest. Sometimes uncomfortable for vendors in the room.

02

Pre-event prep

A 30-minute call with the organiser two weeks before the event to align on audience, format, and what would be most useful for attendees to take away.

03

Materials

Slides where useful, notes where needed. Not a polished animated deck. The expectation is conversation, not lecture.

04

Follow-up

Available for thirty minutes of follow-up questions after the session. Optional small-group operator session for the rest of the event day if scheduled.

Have an event that needs the operator perspective?
Send the brief.

Audience, format, dates, and target topic. WhatsApp is fastest. Same-day reply with availability.

iGB London · 1-2 July 2026
Meet me at iGB London, 1-2 July 2026.
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