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Across the value chain

Operators need market entry, acquisition and retention strategy. Platforms and B2B suppliers need to think like the operators they serve — market priority, partner mix, licensing footprint. Affiliate groups crossing the threshold into operating need to start reasoning about P&L rather than traffic. As an independent iGaming consultant I have worked from each of these seats, which is what lets the advice translate between them. The structural framing is the four-pillar approach.

Regulated and offshore, read honestly

The gambling industry is not one market; it is dozens of jurisdictions with different economics. A clear-eyed view of which to enter, watch, or walk away from is worth more than a generic growth thesis. The markets view gives the verdict on 18 jurisdictions, and the licence comparisons — from UKGC to Anjouan versus Curacao — show how the same operator question changes shape by framework.

Independent, no vendor referral fees

No referral fees from platforms, payment providers, legal advisors or any vendor in the chain. In an industry where much advice is quietly funded by the products it recommends, structural independence is the differentiator. For an honest map of who in the industry solves what, see the 2026 consultant list — including where my own practice does not fit.

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iGB London · 1-2 July 2026
Meet me at iGB London, 1-2 July 2026.
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