iGaming consultant
I am Henk Wolff. I have built, bought, repaired and sold online casinos, and I work inside operator CRM, retention and market entry with a team of specialists rather than an agency. I own the strategy, and nothing goes live without my approval.
Seen at iGB Live · SBC Summit · ICE · AffPapa · Speaking record and press bylines
- 45+
- operators advised
- -30%
- churn on the crm programmes i rebuilt
What I actually do, in the order it usually happens
CRM and retention
Segment tree, lifecycle journeys, bonus allocation and control groups, built in the platform you already pay for.
CRM and retention consulting »Market entry
Which market, which licence, which payment habits, and what the first ninety days after launch have to look like.
Go-to-market for operators »Platform and vendor choice
I have built programmes inside three CRM platforms and resell none of them, so the recommendation has no commission behind it.
Platform selection »Work I can talk about
Operators unnamed under NDA. Figures are the audited numbers from each engagement.
Tier two casino, Nordics
Rebuilt the first 30 days after signup
Six triggered journeys replaced a weekly broadcast, with a 10% holdout from the first week.
- +32%
- first to second deposit
- -30%
- 90-day churn
Sportsbook, LatAm entry
Launched into a market with no local playbook
Payment mix and bonus expectations set before the licence landed, so day one was not a guess.
- 11 wks
- licence to first deposit
- 3
- local payment rails live at launch
Multi-brand operator
Turned a stalled platform rollout into a calendar
Forty segments had been built and six had an owner. Every segment got an offer and a frequency cap.
- 3 to 14
- journeys live
- Monthly
- uplift reported against holdout
How it works
-
20-minute call
One problem, three actions you can run without me.
-
Audit
Two weeks inside your platform and your data, written up.
-
Build together
Priority journeys live, control groups on from day one.
-
Hand over
Written playbook, so the programme survives your next hire.
Questions people ask before booking
What does an iGaming consultant actually do?
In my case: work in your CRM platform alongside your team on retention, lifecycle and market entry, then leave a documented programme behind. Not slides, not a vendor introduction.
Are you an agency?
No. I run a team of deeply specialised people who own their own disciplines and work in separate teams. I own the strategy, and nothing goes live without my approval.
What does it cost?
It depends on the brands and markets in scope, whether your data is usable, and who is on your side of the table. No quote before a call, and no quote without a scope.
Who do you work with?
Licensed operators, 18+ only, in regulated and regulating markets. Every campaign follows the responsible gambling rules of the market it lands in.
Get 3 actions
Tell me the problem in one line
One sentence is enough. I read these myself and reply with three actions you can take.