Deliverable 1
Segment-level bonus economics
A measurement specification connecting bonus allocation with retained-player segments, including a proposed review cadence.
Casino consultant
Casino consulting for licensed operators: investigate onboarding and deposit conversion, review game affinity against player value, and measure retention and bonus economics with clear segments and control groups.
In a casino retention rebuild last year, bonus cost per retained player fell by a quarter while active players held flat. The lever was segment-level bonus caps, not a bigger budget.
Where casino conversion and retention need investigation
01
Bonus cost is not measured per retained player
Total bonus spend is reported monthly. What it bought, per segment, is not.
02
Game mix is chosen by supplier deal, not by player value
The lobby follows commercial terms. The players who stay follow the games they actually like.
03
VIP handover happens by instinct
No threshold, no trigger, so the player who was about to become valuable is treated like everyone else.
04
Dormancy is defined too late
Thirty days without a session is not dormancy in casino. It is already a winback problem.
All four are measurable in the data you already have. None of them needs new software.
How I work on a casino base
Not an agency. Specialists who own their own disciplines, working with your CRM and commercial teams inside your platform, with the strategy owned by me. I take nothing from game suppliers or CRM vendors, so the recommendation has no commission behind it.
Licensed operators only, 18+, with responsible gambling rules of each market respected in every campaign we build.
Bonus cost per retained player, by segment
One number per segment, reported monthly, with a cap that follows it.
Game affinity into the lifecycle
What a player actually plays drives what the next message offers them.
A VIP threshold with a trigger behind it
Defined, automated, and reviewed quarterly rather than argued about weekly.
Dormancy redefined against your own data
The point where return probability drops, per segment, not a round number.
What you receive
A practical output for each casino retention problem
The work is scoped to your player data and current CRM capabilities. These are deliverables to agree, not guaranteed results.
Deliverable 2
Lifecycle and game-affinity map
Prioritised lifecycle triggers informed by game preference and player behaviour, with relevant eligibility and exclusion rules.
Deliverable 3
VIP and dormancy operating rules
Documented thresholds, responsible-gambling safeguards and a handover checklist your team can maintain.
Will this require another CRM platform?
Not as a default. The initial review focuses on what can be measured and implemented with your existing platform. Any extra tools would be evaluated separately and agreed in scope.
Commercial scope and fees are agreed in a written proposal, not through a public rate card.
See anonymised case studies for examples of previous operator work.
Request a 20-minute strategy session Request only. No appointment is booked automatically.
Related reading
Get 3 actions
What is happening in your casino base?
One sentence is enough. I read these myself and reply with three actions you can take.