Casino consultant
Online casino work specifically: game mix against player value, bonus cost per retained player, and the lifecycle that keeps a casino base from turning over every quarter.
In a casino retention rebuild last year, bonus cost per retained player fell by a quarter while active players held flat. The lever was segment-level bonus caps, not a bigger budget.
What a casino base usually needs looking at
Bonus cost is not measured per retained player
Total bonus spend is reported monthly. What it bought, per segment, is not.
Game mix is chosen by supplier deal, not by player value
The lobby follows commercial terms. The players who stay follow the games they actually like.
VIP handover happens by instinct
No threshold, no trigger, so the player who was about to become valuable is treated like everyone else.
Dormancy is defined too late
Thirty days without a session is not dormancy in casino. It is already a winback problem.
All four are measurable in the data you already have. None of them needs new software.
How I work on a casino base
Not an agency. Specialists who own their own disciplines, working with your CRM and commercial teams inside your platform, with the strategy owned by me. I take nothing from game suppliers or CRM vendors, so the recommendation has no commission behind it.
Licensed operators only, 18+, with responsible gambling rules of each market respected in every campaign we build.
Bonus cost per retained player, by segment
One number per segment, reported monthly, with a cap that follows it.
Game affinity into the lifecycle
What a player actually plays drives what the next message offers them.
A VIP threshold with a trigger behind it
Defined, automated, and reviewed quarterly rather than argued about weekly.
Dormancy redefined against your own data
The point where return probability drops, per segment, not a round number.
Related reading
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What is happening in your casino base?
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