iGaming terms
for the operator side.
A working glossary of 200+ terms used in iGaming. Player KPIs, game mechanics, platforms, CRM systems, payment providers, compliance, marketing, and regulation. Updated as the industry shifts.
Nothing in the glossary for that yet.
If a term you encounter is not here, message me and I will add it with operator-side context.
Player Acquisition and KPIs
NDP
A player making their first deposit at the operator. Tracked separately from registrations because the deposit is the moment economics start.
FTD
The first deposit a player makes. The most-watched conversion event in the funnel because it gates all downstream revenue.
NDP-to-FTD
Conversion rate from registered new depositing player to first deposit. Day-zero performance is where most operators leak preventable revenue.
GGR
Total stakes minus total winnings paid out, before any costs. The top-line revenue number for an iGaming operator. Read more →
NGR
GGR after bonuses, free bets, jackpot contributions, and other player-side deductions. The number that actually flows to the operator. Read more →
ARPU
Net revenue divided by active player count over a period. Used for cohort and segment comparison.
ARPDAU
Daily-resolution ARPU. Common in social casino and high-frequency engagement segments where weekly metrics smooth too much.
LTV
Total expected revenue from a player over their relationship with the operator. The benchmark against which CAC has to clear.
CAC
Fully-loaded cost to acquire a player, including media, affiliate, bonus, and operational overhead.
CPA
Common affiliate deal structure. Operator pays a flat fee per qualifying NDP. Caps the cost but limits the upside for the affiliate.
CPL
Affiliate compensation paid per registration regardless of deposit. Falling out of favour in regulated markets where lead quality varies sharply.
Payback period
Time required to recover the customer acquisition cost from a player. Common operator benchmark is sub-90 days for healthy economics.
Hold percentage
GGR as a percentage of total wagers. Reflects game margin and player behaviour. Sportsbook hold and casino hold are tracked separately.
Turnover
Total amount staked by players over a period, before any payouts. Different from GGR.
Bonus cost
Cost of bonuses, free spins, and free bets given to players, treated as a contra-revenue item against GGR to derive NGR.
Retention rate
Share of players still active after a defined period. Day-30 retention is the leading indicator most operators benchmark.
Day-30 retention
Percentage of players still active 30 days after first deposit. The single most predictive cohort metric for long-term value.
Day-90 retention
Longer-horizon retention. Players still active 90 days post-FTD. Where the real economics start to compound.
Churn
Inverse of retention. The rate at which active players stop being active. Measured at multiple time horizons.
Active player
Player meeting a defined activity threshold within a period (often a deposit or a stake in the past 30 days). Definitions vary by operator.
VIP
High-value players managed through dedicated VIP programmes, account managers, and bespoke promotions. Typically 1-3% of base, 30-60% of revenue.
Pareto concentration
The 80/20 (or sharper) revenue distribution in iGaming, where a small share of players account for the majority of NGR. The defining economic shape of the business.
Activation rate
Share of registered players who complete a first deposit within a defined window (typically 30 days). The earliest indicator of acquisition quality.
GGY
UK regulator term equivalent to GGR. Used in UKGC fee bands and reporting. Stakes minus payouts before bonuses and tax.
EBITDA margin
Operator profitability metric. NGR minus operating costs as a percentage of NGR. Listed iGaming operators typically run 20-35%.
Deposit conversion
Share of registered accounts that make at least one deposit. Day-zero deposit conversion is the most-watched operator-side acquisition metric.
CLV
Total expected gross profit from a player over their relationship with the operator. Some operators use CLV interchangeably with LTV; CLV typically nets bonus and operating cost.
Wagering velocity
Rate at which players cycle through stake volume per unit of deposited capital. Higher velocity correlates with bonus abuse and unstable LTV.
CRM, Retention, and Customer Lifecycle
Optimove
CRM platform widely used in iGaming. Player segmentation, lifecycle campaigns, multi-channel orchestration.
Smartico
Gamification and CRM platform purpose-built for iGaming. Missions, tournaments, loyalty programme tools.
Lifecycle campaign
Trigger-based message series targeting players at specific journey stages. Welcome, second-deposit nudge, dormancy reactivation.
Lifecycle stage
Position in the customer journey: registered, depositing, active, engaged, dormant, churned. Each stage has different CRM tactics that work.
Cohort analysis
Grouping players by acquisition period or characteristic and tracking metrics over time. The honest view of retention and LTV.
Cohort
A group of players sharing a defined characteristic, typically signup month or acquisition channel. The unit of analysis for honest retention metrics.
RFM segmentation
Player segmentation method scoring on three dimensions. The foundation for most CRM segmentation in iGaming.
Win-back campaign
Targeted reactivation effort aimed at recently churned players, typically with a stronger offer than ordinary CRM.
Reactivation
Marketing effort targeting dormant players with the goal of bringing them back to active status. Typically lower CAC than fresh acquisition.
VIP manager
Dedicated relationship manager for high-value players. Responsibilities span retention, problem resolution, bespoke offers, and AML monitoring.
Tier
Loyalty programme level. Standard structure runs Bronze/Silver/Gold/Platinum/VIP with progressive benefits.
Engagement score
Composite metric combining recency, depth, and breadth of activity. Used to segment players for CRM and to predict churn.
Push notification
Mobile app notification used to drive re-engagement. Heavily restricted in regulated markets with explicit opt-in requirements.
Lifecycle email
Email sent based on player stage rather than calendar timing. Welcome series, second-deposit nudge, post-loss reset, dormancy reactivation.
Churn prediction
Machine-learning model predicting which players are likely to lapse, typically scored daily. The trigger for proactive retention campaigns.
Send-time optimisation
Lifecycle messaging timing personalised per player based on prior engagement patterns. Modest but compounding open-rate uplift.
Frequency capping
CRM rule limiting how many messages a player receives per channel per period. Prevents fatigue and reduces unsubscribe rates.
Suppression list
CRM exclusion register covering self-excluded, opt-out, dormant, and high-risk players. Always-on rule applied across every campaign.
Re-engagement window
Defined period after last activity during which a player is treated as recoverable. After expiry, players are moved to long-dormant or churned segments.
Game Mechanics
RTP
Theoretical percentage of all wagered money a slot or game returns to players over time. Industry standard ranges from 92-98%.
RNG
The algorithm that determines outcomes in casino games. Certified by independent labs (eCOGRA, GLI, iTechLabs) for licensed operators. Read more →
House edge
The mathematical advantage built into game design, expressed as 100% minus RTP. The structural reason operators make money.
Volatility
Variance profile of a slot. Low volatility = small frequent wins. High volatility = rare large wins. Affects player behaviour and bankroll dynamics.
Megaways
Slot mechanic licensed from Big Time Gaming. Variable reels create up to 117,649 ways to win per spin.
Cluster pays
Slot mechanic where wins are formed by groups of matching symbols rather than fixed paylines.
Bonus buy
Feature allowing players to purchase direct entry into a slot bonus round. Banned in some regulated markets (UK, Netherlands).
Wagering requirement
Number of times a bonus must be wagered before winnings can be withdrawn. The operator-side mechanism preventing bonus abuse.
Game weighting
Different game types contribute differently to wagering requirements. Slots typically 100%, table games 10-20%, live dealer often 0%.
Live casino
Real-time games with human dealers streamed from a studio. Evolution and Pragmatic Live are dominant providers. Higher hold than RNG games.
Live dealer
Studio-streamed table games with a real human croupier. Operationally more expensive than RNG but commands higher player engagement.
Provably fair
Cryptographic mechanism allowing players to verify game outcomes were not tampered with. Common in crypto casinos.
Progressive jackpot
Pooled jackpot growing with each bet placed across operators sharing the game. Network jackpots can run into millions.
Jackpot pool
Total prize fund accumulated from contributions across operators offering the same networked game.
Hit frequency
Share of slot spins resulting in any payout, regardless of size. Low hit frequency correlates with high volatility.
Free spins feature
In-game bonus round triggered by symbol combinations. Typically the largest payout potential in a slot. Distinct from operator-awarded promotional free spins.
Buy bonus
Mechanic letting players purchase direct access to a slot bonus round at a multiple of base stake. Prohibited in UK, Netherlands, Germany and Sweden; restricted in several other jurisdictions.
Crash game
Game format with a rising multiplier that crashes at a random point. Players cash out before the crash. Popular in LatAm and crypto-facing operators.
Game show
Live-dealer format combining game-show production with gambling mechanics. Evolution Crazy Time and Pragmatic Sweet Bonanza Candyland defined the category.
Platforms, Aggregators, and B2B
White label
Operating model where the operator runs a brand on a third-party licence and platform. Faster to launch, structurally limited margin.
Turnkey
Full operational solution including platform, games, payments, and licence guidance. Closer to launching independently than white label, more vendor-managed than self-built.
Skin
A branded operator instance running on shared platform infrastructure. Common term in white-label arrangements.
Aggregator
B2B service combining multiple game providers behind one integration. Reduces operator integration burden. Examples: Relax Gaming, SoftSwiss, EveryMatrix, Alea.
Game studio
Developer producing iGaming content. Pragmatic Play, NetEnt, Play'n GO, Hacksaw, BTG, Yggdrasil among the most distributed.
Platform provider
B2B vendor providing the operator backend: player accounts, wallet, CRM tooling, reporting. Examples: SoftSwiss, EveryMatrix.
API
Defined contract by which operator and provider systems communicate. Game launch, wallet, settlement all run through APIs.
PAM
Core operator system handling registration, KYC, balance, transaction history, responsible gambling controls.
Multi-tenant
Single platform instance serving multiple operator brands. Cost-efficient but complicates customisation and isolation.
Game integration
Connecting a new game provider to the operator platform. Direct integration vs through an aggregator. Trade-off between commercial flexibility and time-to-market.
Brand cannibalization
Multiple brands within an operator group competing for the same player base, eroding individual brand economics rather than expanding total market.
Microservices
Platform architecture separating wallet, game launch, KYC, CRM, and reporting into independent services. Operationally complex but enables vendor swapping per layer.
Wallet provider
B2B vendor managing player balance, transaction history, and bonus accounting. Often bundled with PAM, occasionally separate for crypto-specialist operators.
Game lobby
Player-facing browse interface for casino games. The merchandising layer over the integrated game catalogue. Drives 60-80% of session entry points.
Game session
Individual play period from game launch to close. Average session length and per-session GGR are common operator-side reporting dimensions.
Payments and PSPs
PSP
Third-party processor handling card and alternative payment methods. Examples: Worldpay, Adyen, Nuvei, Trust Payments.
Acquirer
The bank that processes card transactions on behalf of the operator. Different acquirers have different appetite for iGaming risk.
Issuer
The bank that issued the player's card. Card decline rates vary heavily by issuer in regulated and grey markets.
Authorization rate
Percentage of attempted card transactions approved by issuing banks. The operator-side metric for payment health, often 70-85% in iGaming.
Open banking
Bank-to-bank instant payments. Trustly, Klarna Sofort, Volt, TrueLayer dominate iGaming. Lower fees and chargeback risk than cards.
E-wallet
Digital wallets like Skrill, Neteller, MuchBetter, ecoPayz, PayPal. Common in iGaming for regulatory and convenience reasons.
Paysafecard
Prepaid voucher payment method popular in DACH and parts of Eastern Europe. Cash-equivalent, no chargeback risk.
Pix
Brazil's instant payment system. Now the dominant deposit and withdrawal method for Brazilian iGaming operators.
Crypto payments
BTC, ETH, USDT and others. Fast, low-fee, but regulatory treatment varies sharply by jurisdiction.
Stablecoin
Cryptocurrency pegged to fiat currency value, typically USDT or USDC. Often used in offshore iGaming for treasury and player payments.
Crypto onramp
Service converting fiat currency to cryptocurrency at the deposit step. Lets operators accept crypto without players holding it pre-deposit.
Chargeback
Player-initiated payment reversal through their card issuer. High chargeback rates trigger card scheme penalties and PSP scrutiny.
Reverse withdrawal
A pending withdrawal cancelled by the player, returning funds to playable balance. Banned in several regulated markets as a player protection measure.
Cascading
Routing logic that retries failed payments through alternative PSPs. Improves deposit success rate, requires careful configuration.
Payment orchestration
Layer routing transactions across multiple PSPs based on cost, success rate, country and method. Reduces dependency on single PSP and improves authorization rates.
Tokenisation
Replacing card details with a non-reversible token stored by the PSP. Required by PCI DSS; reduces operator-side card-data exposure.
Direct debit
Bank-pull payment method (SEPA in Europe). Common in Germany; limited use in iGaming because of chargeback rules.
BIN
First 6-8 digits of a card number, identifying issuer, country and card type. Used by PSPs for routing and risk scoring.
Compliance, AML, and KYC
KYC
Identity verification at registration or before withdrawal. Document upload, electronic identity, biometric checks. Required in all licensed markets.
AML
Framework of controls preventing the operator from being used to launder funds. Includes transaction monitoring, source of funds checks, suspicious activity reports.
CDD
Standard verification applied to all customers. Identity, address, age, sanctions screening at minimum.
EDD
Deeper investigation triggered by higher-risk indicators: PEP status, high deposits, jurisdiction risk, adverse media.
Source of funds
Documentation proving where a player's deposit money comes from. Triggered at threshold values. Increasingly strict in regulated markets.
Source of wealth
Documentation of overall financial position, broader than source of funds. Required for high-net-worth and high-risk customers.
PEP
Persons holding prominent public functions, requiring enhanced due diligence under AML rules.
UBO
The natural person with ultimate ownership and control of an entity. Must be identified and verified for corporate customers.
Sanctions screening
Check against international sanctions lists (OFAC, UN, EU, HMT). Required at onboarding and on transaction triggers.
Adverse media
Open-source media check for negative coverage of a customer or counterparty. Component of EDD and ongoing monitoring.
SAR
Filing made to the regulator or financial intelligence unit when suspicious activity is detected. Filing is mandatory; tipping off the customer is prohibited.
Travel rule
AML requirement extended to crypto transfers. Operators must share originator and beneficiary information for transactions above threshold.
Affordability check
Operator obligation to verify a player can afford their gambling spend. UK and Netherlands have specific frameworks.
Bonus abuse
Players exploiting bonus mechanics to extract value beyond intended use. Multi-accounting, low-risk wagering on permitted games.
Multi-account fraud
Single individual operating multiple accounts to extract bonuses or evade limits. Detected through device fingerprinting, payment matching, and behavioural signals.
Financial risk check
UK-specific affordability mechanism above defined deposit thresholds. Frictionless data check at £150/month net; deeper assessment at £1,000/24h or £2,000/90d.
Single Customer View
UKGC-mandated capability to identify the same individual across multiple operator accounts and the licensed estate. Phased rollout underway.
Transaction monitoring
Ongoing AML surveillance of player transactions for patterns indicating layering, structuring, source-of-funds concerns. Required across all licensed markets.
Beneficial ownership register
Public or regulator-held filing identifying ultimate beneficial owners of corporate entities. Required for licence applications in most regulated markets.
High-risk jurisdiction
FATF or EU-listed country triggering enhanced due diligence on any customer link. Operators monitor player residence, IP, and source of funds against the list.
Player Protection and Self-Exclusion
Responsible gambling
Operator framework of tools and policies aimed at preventing gambling harm. Deposit limits, time limits, session reminders, signposting to support.
Reality check
Periodic pop-up showing players time spent, money wagered, and net position. Mandated in many regulated markets.
Self-exclusion
Player-initiated block on their own account. National schemes exist in UK, Netherlands, Germany, Sweden, and Denmark.
Cooling-off period
Temporary self-imposed restriction shorter than full self-exclusion. 24 hours to several weeks typically.
Time-out
Short cooling-off period, typically 24 hours, that operators must offer at the player's request.
Deposit limit
Player-set maximum deposit over a defined period. Mandatory in most regulated markets, with daily, weekly, and monthly limits.
Loss limit
Player-set maximum net loss over a period. Used in jurisdictions with stricter player protection frameworks.
Session limit
Player-set maximum continuous play duration. Triggered logout or warning after the limit is reached.
GAMSTOP
UK national online self-exclusion scheme. UKGC-licensed operators must integrate, blocking excluded players across the licensed estate.
CRUKS
Dutch national self-exclusion register. KSA-licensed operators must integrate at registration and login.
Spelpaus
Sweden's national self-exclusion register. Mandatory check by Swedish-licensed operators at every registration and session.
OASIS
Germany's national self-exclusion register. Mandatory check by GGL-licensed operators.
ROFUS
Denmark's national self-exclusion register, mandatory for Spillemyndigheden-licensed operators.
Net deposit cap
Maximum a player can deposit net of withdrawals over a defined period. Used in some regulated frameworks as the primary affordability lever.
Risk profiling
Operator-side scoring of player gambling-harm risk based on session pattern, deposit velocity, and reversal behaviour. The basis for proactive RG intervention.
Stake limit
Maximum single-bet amount enforced by regulator or operator. UK online slots capped at £5 per spin (£2 for 18-24s) as of 2024-2025.
Marketing, Affiliates, and Attribution
Affiliate
Independent marketer driving traffic to operators in exchange for commission. Comparison sites, content sites, streamers, large media networks.
Affiliate network
Aggregator connecting operators with multiple affiliates under one contract. Reduces operator-side overhead at the cost of margin.
Sub-affiliate
Affiliate working under a master affiliate. Traffic flows through the master's tracking infrastructure.
Revenue share
Affiliate deal structure paying a percentage of NGR generated by referred players, often for the player lifetime.
Hybrid deal
Affiliate deal combining CPA and revenue share. Lower CPA upfront, ongoing rev share for the same player.
S2S postback
Conversion attribution method passing data directly between operator and affiliate servers. More accurate than pixel tracking.
Postback URL
The endpoint affiliate networks call when a tracked event fires. The data primitive for attribution and commission calculation.
Tracker token
Unique identifier embedded in tracking URLs that attributes a player to a specific affiliate, sub-affiliate, or campaign.
Click ID
Request-level tracking parameter passed through ad platforms and affiliate links to allow individual conversion attribution.
UTM
URL parameter scheme for tagging traffic source. Foundational for analytics attribution but not designed for affiliate commission tracking.
Pixel
Tracking script embedded on confirmation pages. Less reliable than server-to-server but easier to implement.
Last-click attribution
Attribution model crediting the final click before conversion. Simple but biased toward bottom-funnel channels.
Multi-touch attribution
Attribution model distributing credit across multiple touchpoints in the conversion journey. More accurate, harder to operationalise.
Lookalike audience
Targeting approach based on modelling cohorts that resemble existing converters. Common in paid social and programmatic channels.
Welcome bonus
Promotional offer to new depositing players, typically a percentage match or free spins. The most expensive single line item in many CRM budgets.
Reload bonus
Bonus on subsequent deposits beyond the initial signup. Used to drive second and third deposits where churn is highest.
Sticky bonus
Non-withdrawable bonus that remains tied to the operator. Player can withdraw winnings, not the bonus itself.
Cashback
Promotional return of a percentage of player losses. Typically a retention tool, particularly for VIP and high-frequency segments.
Max cashout
Cap on the amount a player can withdraw from bonus winnings. The mechanism that limits operator exposure on aggressive promotions.
No-deposit bonus
Bonus offered without requiring an initial deposit. High abuse risk, limited use in regulated markets.
Free spins
Slot spins awarded as bonus, typically tied to specific games and wagering requirements.
Bonus hunter
Player who systematically pursues bonus offers across multiple operators rather than playing for entertainment.
Whistle-to-whistle ban
UK voluntary ban on gambling advertising during football broadcasts from 5 minutes before kickoff to 5 minutes after the final whistle. Industry self-regulation since 2019.
Affiliate cap
Maximum monthly commission paid to a single affiliate, used to limit operator exposure on aggressive performance partners. Common in early-stage acquisition programmes.
Negative carryover
Affiliate revenue-share term where prior-period player losses against the affiliate continue against future commissions. Increasingly rejected by serious affiliates.
Streamer marketing
Sponsorship and content arrangements with casino streamers on Twitch, Kick, and YouTube. Heavily restricted in UK, Netherlands and Germany; permissive in LatAm.
SEO-driven acquisition
Player acquisition through organic search via affiliate or owned content. Most defensible long-term channel; high upfront investment, slow compounding return.
Markets, Licensing, and Regulation
Regulated market
Jurisdiction with a specific iGaming licensing framework. Operators must hold a local licence to legally serve players. UK, Malta, Sweden, Spain, Italy, Netherlands among others.
Grey market
Jurisdiction without a clear iGaming licensing framework or where enforcement is inconsistent. Operators may serve players without an explicit local licence.
Prohibited market
Jurisdiction where iGaming is explicitly banned under domestic law. Operators serving players from prohibited jurisdictions are operating outside the law.
Channelisation
Share of total gambling spend captured by licensed operators in a given market. Falling channelisation indicates regulatory failure.
Tier-1 licence
Licence from a high-reputation jurisdiction recognised internationally. MGA, UKGC, Isle of Man, Gibraltar are commonly classified Tier-1.
Crown dependency
British Crown Dependencies including the Isle of Man, Jersey, and Guernsey. Distinct from the UK but with strong regulatory reputation.
Offshore licence
Licences from jurisdictions like Curacao, Anjouan, Costa Rica, Kahnawake. Faster, cheaper, lower regulatory burden than Tier-1.
DNS blocking
Regulator-imposed mechanism blocking unlicensed operator domains at the ISP level. Common in Norway, France, Italy, parts of LatAm.
Geo-blocking
Operator-side technical restriction preventing access from prohibited jurisdictions. Required by most regulated frameworks.
Geo-targeting
Operator-side personalisation of content, payments, and offers based on player location.
B2B licence
Licence held by suppliers (game providers, platforms, aggregators) rather than operators. MGA B2B and others.
Pre-licensure
Period before a regulated market opens, where operators position brand and partnerships ahead of the application window. Finland 2027 the canonical case.
Substantive licence
A licence with active regulatory oversight, technical certification, and ongoing compliance obligations. Distinguished from nominal licences in name only.
Remote Operator Permit
Nigeria's mechanism allowing offshore-licensed operators to serve Nigerian players without local incorporation. Similar arrangements exist in select other jurisdictions.
Sweepstakes
Promotional gaming model relying on no-purchase-necessary entry mechanics, often used in US states without regulated online casino. Legal grey area, growing operator base.
Gold coin / sweeps coin
Dual-currency model used by sweepstakes operators. Gold coins are play-only, sweeps coins are redeemable. The structure that enables the model legally.
Multi-licence regime
Regulatory model where multiple private operators each hold their own national licence (Spain, Italy, Denmark, Finland 2027). Contrast with state-monopoly model.
State monopoly
Regulatory model where gambling is reserved to a state-owned operator (Norway, much of francophone Africa, historical Finland). Private operator entry is structurally closed.
Concession model
Limited-number licence framework where operators bid for a fixed slate of concessions (Italy 9-year concession 2026, historical Brazil-state lotteries).
Pre-licensure positioning
Brand, partnership and operational work undertaken in a market before the licence application window opens. Finland 2027 the canonical 2026 example.
Vertical legality
The status of individual product types (casino, sports, poker, bingo, lottery) within a single jurisdiction. Frequently varies within one country.
Marketing window
Pre-launch period during which an operator can build brand awareness without taking real-money bets, governed by jurisdiction-specific rules.
Sandbox licence
Time-limited licence variant allowing operator testing of new products or markets under reduced compliance burden. Rare in iGaming but used in some Asian jurisdictions.
Regulator handover
Transition of supervisory authority from one regulator to another (Kenya BCLB to GRA Feb 2026, Finland Ahvenanmaa to Pelivirasto 2027). Operationally disruptive for licensed operators.
Industry Roles and Players
B2B
Operators or suppliers serving other businesses rather than end-players. Game studios, platform providers, payment processors, affiliate networks.
B2C
Operators serving end-player customers directly. The category most external observers think of when they say "operator."
eCOGRA
Independent testing and dispute resolution body for iGaming. Game certification, fairness audits, and player adjudication.
GLI
Major independent testing laboratory certifying RNGs, games, and platforms for regulated markets.
iTechLabs
Australian-based testing laboratory certifying gaming systems and RNGs for regulated and offshore markets.
IBAS
UK alternative dispute resolution body for player complaints against UKGC-licensed operators.
CMO
Operator-side executive owning acquisition, retention, brand, and CRM. Often the role with the most visibility in iGaming consulting.
Head of Affiliates
Operator role managing the affiliate programme, partner economics, and channel performance. Often standalone outside the broader marketing function.
COO
Operator-side executive owning operational delivery: payments, CRM, customer service, risk, and platform operations.
MLRO
Operator-side senior role accountable for AML compliance and regulator reporting. UK, Malta and EU regulated markets require an appointed MLRO with personal liability.
Head of Compliance
Operator role owning regulatory adherence across all licensed jurisdictions. Often combined with MLRO at smaller operators, separated at scale.
BMM Testlabs
Independent testing laboratory certifying gaming systems and RNGs for regulated markets, with strong UKGC and Tier-1 EU coverage.
Affiliate manager
Operator role managing day-to-day affiliate relationships, deal negotiation, and partner reporting. Often part of the broader marketing function.
Customer support tier
Layered support model (Tier 1 chat, Tier 2 specialist, Tier 3 senior escalation). The operational delivery layer for player retention beyond CRM.
Need a term explained
in operator context?
If a term you encounter is not here yet, message me and I will add it with proper operator-side context. The glossary updates as the industry shifts.