How I work
with operators.
Four engagement structures, one specialised service line, and one free diagnostic. Choice depends on team capability, market scope, and how deep the involvement needs to go. The CRM healthcheck below is the right starting point if you are weighing whether your retention operation needs work.
CRM Healthcheck. The fastest way to find out where your retention operation is leaking.
A 16-question diagnostic that surfaces specific gaps in your CRM lifecycle, segmentation, automation, and measurement. Takes about ten minutes to fill in. You get a written diagnostic with prioritised findings and a recommendation on what to fix first. No retainer, no contract, no follow-up sales call unless you ask for one.
The diagnostic is the right starting point for operators who suspect their CRM is underperforming but cannot pin where. Most operators who complete it find at least three specific high-leverage issues they were not previously aware of.
- ✓ Diagnostic across 16 specific CRM dimensions
- ✓ Weighted scoring against operator benchmarks
- ✓ Written report with prioritised findings
- ✓ Specific recommendations on what to fix first
- ✓ Sent to your inbox plus copied to me for context
- ✓ Free. No retainer required.
Four ways to work together. Which fits depends on your team.
Pricing starts at €5,000/month and scales with scope, market count, and depth of involvement. Specific pricing is set during scoping; the structures below define the shape of each engagement type.
Growth Foundation
Strategy and framework for in-house teams
I build the growth blueprint. Your team executes it. Best fit when you have a capable in-house marketing team that needs strategic direction and accountability rather than extra hands.
- ✓ Full-funnel audit (acquisition through VIP)
- ✓ Persona discovery and segmentation rebuild
- ✓ SEO health diagnostic and recovery roadmap
- ✓ CRM lifecycle and retention framework
- ✓ Affiliate channel structure
- ✓ KPI alignment and reporting cadence
- × Daily content production
- × Creative design execution
- × Media buying execution
Growth Acceleration
Strategy plus oversight
I build it together with your team and stay close enough to course-correct in real time. Best fit when your team can execute but benefits from senior oversight on paid, SEO, and CRM.
- ✓ Everything in Growth Foundation
- ✓ Paid media structure and oversight
- ✓ Retargeting framework implementation
- ✓ Social campaign management guidance
- ✓ SEO recovery execution guidance
- ✓ CRM flow design and optimisation
- ✓ Affiliate acquisition support
- × Day-to-day execution by client team
- × Creative production via separate retainer
Growth Partner
Fractional CMO involvement
I run commercial as your fractional CMO - fully embedded, board-accountable. Before committing to this tier I want a deeper look at how your teams are structured. The Partner package only works when there is room and willingness for me to lead.
- ✓ Full commercial guidance
- ✓ End-to-end acquisition strategy
- ✓ SEO recovery execution and supervision
- ✓ CRM performance optimisation
- ✓ Affiliate expansion execution
- ✓ Paid media strategy and scaling
- ✓ VIP and retention monetisation
- ✓ Cross-channel alignment
- ✓ Board-level KPI reporting
- × Media budget
- × Design and content via separate retainer
Multi-Market Partnership
Two or three markets, one commercial lead
Multi-market launch is not three single-market launches stacked together. Each market plays a different commercial role. The right entry sequence is what turns that into a coherent strategy.
- ✓ Cross-market brand and positioning strategy
- ✓ Sequenced launch roadmap
- ✓ Shared tech stack and CRM architecture
- ✓ Cross-market affiliate and partner pipeline
- ✓ Unified data and attribution framework
- ✓ Multiple licensing tracks managed in parallel
- ✓ Localised creative and CRM per market
- ✓ Cross-market VIP transfer logic
- × Media budget
- × Licence application fees
- × Legal counsel retainer
Specific scope, specific deliverable.
Pre-Launch Build
Building the operator from foundation through to go-live. Brand, technical, regulatory, and commercial workstreams sequenced and managed.
Discuss on WhatsApp →CRM Implementation
CRM platform selection, lifecycle architecture, and rollout. Most often follows a CRM healthcheck that surfaces the specific gaps to fix.
Discuss on WhatsApp → Not sure which engagement fits?
Start with the CRM healthcheck or WhatsApp the situation.
Operator size, current channel mix, in-house team capability, what you have already tried. Same-day reply with an honest read on which engagement structure is the right fit.