How I work
with operators.
Six engagement shapes, one commercial model, one free diagnostic. Which one fits depends on your team, your markets, and how deep I need to go.
I am familiar with being an operator. I still flip casinos. I buy them, merge them, sell them. I know the daily firefighting, the regulation horrors, and what it costs when retention is not working. Acquisition without retention is a leaky bucket, so I run the whole funnel, paid, SEO, affiliate, CRM and VIP, as one engine led by the strategy.
You only pay more when you earn more.
The retainer covers the work. On top of it I take 10% of NGR growth, and only on growth above a baseline we set from your last six months. You never pay a share on your existing run-rate.
Once the rev-share overtakes the retainer, the retainer drops away. We start from your P&L before anything is signed, so the baseline is real and the upside is shared.
Want a fixed strategic mandate instead? Retainer-only works too. The point is simple: the terms follow the value, not the clock. Engagements start from €8,500/month and scale with scope.
CRM Healthcheck. The fastest way to find out where your retention operation is leaking.
A 16-question diagnostic that surfaces specific gaps in your CRM lifecycle, segmentation, automation, and measurement. Takes about ten minutes to fill in. You get a written diagnostic with prioritised findings and a recommendation on what to fix first. No retainer, no contract, no follow-up sales call unless you ask for one.
The diagnostic is the right starting point for operators who suspect their CRM is underperforming but cannot pin where. Most operators who complete it find at least three specific high-leverage issues they were not previously aware of.
- ✓Diagnostic across 16 specific CRM dimensions
- ✓Weighted scoring against operator benchmarks
- ✓Written report with prioritised findings
- ✓Specific recommendations on what to fix first
- ✓Free. No retainer required.
Six ways to work together. All on the same commercial model.
Engagements start from €8,500/month and scale with scope, market count, and depth. The shape sets the cadence and the duration. The commercial terms above stay the same across all of them.
What situation are you in?
A couple of quick questions. I will point you at the shape that fits, and you can still read the full menu below.
Fractional CMO / Commercial Lead
Full-funnel, embedded, board-accountable.
- ✓End-to-end acquisition strategy
- ✓SEO recovery, execution and supervision
- ✓CRM performance and VIP monetisation
- ✓Paid media strategy and scaling
- ✓Affiliate expansion
- ✓Board-level KPI reporting
CRM & Retention
The flagship. Free healthcheck as the way in.
- ✓Lifecycle architecture and RFM segmentation
- ✓Onboarding, reactivation and win-back journeys
- ✓VIP tier structure and reward logic
- ✓Channel orchestration: email, SMS, push, on-site
- ✓Day-30 and Day-90 cohort dashboards
- ✓Hands-on coaching for your CRM manager
More: iGaming CRM consultant →
Multi-Market Partnership
Two or three markets, sequenced, not stacked.
- ✓Sequenced launch roadmap, timed to cashflow
- ✓Shared tech stack and CRM architecture
- ✓Cross-market affiliate and partner pipeline
- ✓Unified data and attribution
- ✓Localised creative and CRM per market
- ✓Cross-market VIP transfer logic
Interim Executive
CEO, CMO or COO mandate. I take the seat.
- ✓Operational ownership, not just advice
- ✓P&L accountability
- ✓Team leadership through the transition
- ✓Founder exits and crisis intervention
- ✓A clean handover to the permanent hire
Turnaround & Reposition
When the economics stop working.
- ✓30-day root-cause diagnostic
- ✓Acquisition stack rebuild
- ✓CRM segmentation reset around retention
- ✓Unit-economics fix with measurable milestones
- ✓Structural reset, not a patch
Pre-Launch Build
Everything before go-live, set up right.
- ✓Platform and aggregator selection
- ✓Payment provider sourcing
- ✓CRM and BI tooling decisions
- ✓Marketing channel mix and affiliate structure
- ✓Full go-live readiness audit
Four steps. Same on every engagement.
Diagnose from your P&L
I set the baseline from your real numbers before we commit scope. No baseline, no honest target.
The 90-day plan
A prioritised roadmap, sequenced by biggest growth and lowest risk first.
Build and compound
Live execution, not slideware. Programmes go live in your stack, your team learns alongside.
Review and expand
Quarterly review against growth, then widen scope into the next lever.
One engine, running live.
No client names, no markets, no logos. The numbers carry it.
Casino brand, two years, on under 10k of media spend.
Second brand, same playbook.
State operator build, going live this quarter.
I run these blind on purpose. Operators do not want to read about someone else's brand on a public page, and I do not put a partner's name out without a reason. The work speaks. Want the detail? You get it on a call, under NDA.
Looking for a specific brief?
iGaming CRM consultant
Retention, lifecycle and VIP, on the right platform.
View →Online casino consultant
Launch, scale and fix, operator-side.
View →Sweepstakes casino consultant
The US model, built on the right legal and software base.
View →Compliance consultant
Compliance-first growth for tightly regulated brands.
View →Crypto casino, how to start
Model, licence and stack for a crypto launch.
Read →Not sure which fits?
WhatsApp the situation and I will tell you straight.
Message → Not sure which engagement fits?
Start with the CRM healthcheck or WhatsApp the situation.
Operator size, current channel mix, in-house team capability, what you have already tried. Same-day reply with an honest read on which engagement structure is the right fit.