Deliverable 1
Activation gap register
An actionable inventory of available segments, data dependencies, unused capabilities and platform owners.
Optimove consultant for iGaming operators
Get the campaigns your licence was bought for actually running, inside the platform you already pay for.
Proof
Lifecycle programmes built inside three CRM platforms across 45+ operators currently guided. Independent of every vendor.
Request a 20-min call No pitch. One call, one rollout problem.
Request a 20-min call
Share where the rollout stalled. I will contact you to arrange a time.
Three fields, no phone number. UTM parameters captured with the submission.
The platform is strong. Most rollouts stall on the operator side.
01
Data is in, campaigns are not
Integration finished months ago and the calendar is still three broadcasts a week.
02
Micro-segments nobody uses
The model produces the segments. No owner decides what each one gets.
03
One person holds the whole build
When the CRM manager leaves, the programme goes with them.
04
Uplift never gets reported
Control groups are available and switched off, so the licence looks like a cost line.
Each one costs the same thing: the return on a licence you are already paying for.
An implementation specialist, not a reseller
I do not sell licences and I take nothing from any vendor. My team and I get the programme built and running with yours, and nothing goes live without my approval.
18+ only, and campaigns follow the responsible gambling rules of every market they land in.
Turn the segments into decisions
Every micro-segment gets an owner, an offer and a frequency cap, so the model output becomes a calendar.
Build the journeys across channels
Email, SMS and push wired into onboarding, dormancy, winback and VIP handover in the platform itself.
Switch the control groups back on
Uplift reported monthly, so the licence stops being a cost line and starts being a number.
Document it so it survives turnover
Naming conventions, campaign matrix and a written playbook your next hire can pick up.
What you receive
A practical Optimove rollout handover
Work is organised around your existing licences, data model and campaign ownership rather than replacing the platform.
Deliverable 2
Campaign and control-group matrix
A staged journey plan with offer and frequency rules, channel responsibilities and holdout measurement.
Deliverable 3
Operational handover pack
Documented naming, QA review, reporting definitions and a repeatable process for new campaign owners.
Do you resell licences or recommend replacing Optimove?
No licence resale or vendor commission is involved. The initial focus is making the current implementation work; any alternative architecture requires a separate evidence-based discussion.
Commercial scope and fees are agreed in a written proposal, not through a public rate card.
See anonymised case studies for examples of previous operator work.
Request a 20-min call Request only. No appointment is booked automatically.
Where did your rollout stall?
One line is enough. You get three actions back, specific to the stage you are stuck at.
- Time agreed after reviewing your request
- No retainer talk on the first call
How it works
-
20-minute call
Where the rollout stalled, and the three things to unblock first.
-
Rollout review
Segments, campaign calendar, channel setup and reporting, against what the licence can already do.
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Build with your team
Priority journeys live, control groups on, uplift reported from the first month.
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Hand over the playbook
Written, so the programme survives your next CRM hire. New retainer: three-month minimum by default. Exceptions are negotiated individually; renewal and notice are agreed in writing.
- 45+
- Operators advised
- 3
- CRM platforms built inside, independent of all of them
- -30%
- Churn on the CRM programmes I rebuilt
Before you request a call
Are you selling me the platform?
No. I do not resell licences and take no vendor commission. If you already have the platform, my job is to get the return out of it.
Is the call a real review or a sales pitch?
20 minutes on the stall point and three actions to take. If your team can clear it alone, I say so.
What does the retainer include?
Hands in the platform, a campaign matrix, control groups and reporting, plus a weekly slot with your CRM manager. New retainer: three-month minimum by default. Exceptions are negotiated individually; renewal and notice are agreed in writing.
We are still choosing a platform. Useful?
Yes. I have built programmes in three of them and can tell you which fits your data, team size and market mix, without a stake in the answer.