All client work is under mutual NDA from the engagement letter onwards. Operator names appear in case studies only with explicit written consent and are anonymised by default. The standard NDA covers operator KPIs, strategic decisions, vendor information, and any commercially sensitive material exchanged during the engagement.
Information shared in discovery calls before an engagement letter is treated as commercially confidential as a matter of professional discipline regardless of formal NDA coverage. Case studies that appear on this site or in any external speaking, writing, or media work are anonymised by default. Specific operator names appear only where there is explicit written consent from the operator.
The operator gets a draft for review before any case-study material is published. Confidentiality discipline extends to LinkedIn and any social-media activity: client situations, decisions, or KPIs never appear in social posts without explicit operator consent, even when anonymised. The operating principle: the relationship is more valuable than any individual content piece, so the bar for using client material publicly is high.