Yes, and we prefer long-term. The day-zero NDP to FTD work that recently lifted same-day conversion fourteen percent inside thirty days for a US sweepstakes operator was the start of a programme engagement, not a one-off. Sweepstakes and social casino operators sit in a structurally different space from regulated B2C operators.
The regulatory framing in most US states is sweepstakes-compliance rather than gambling-licensure, the marketing channels are different (organic-heavy, paid social often dominant), and the unit economics work differently (sweeps coins or virtual currency economics rather than direct cash GGR). The operator-side discipline still applies: CAC, retention, LTV, channelisation, unit economics. The translation from regulated-operator thinking to sweepstakes operator economics is a real piece of the work.
Long-term engagements suit sweepstakes operators because the regulatory environment is itself volatile - states are reviewing sweepstakes frameworks actively, and operators need a strategic partner that can track the policy direction and reshape the operating model when the framework shifts.