Yes, and multi-market engagements are increasingly the dominant engagement shape. The bundle economics make sense: a three-market partner engagement at approximately EUR 32,500 per month delivers around EUR 12,500 per month of savings versus three single-market retainers bought separately. More importantly, multi-market engagements force the sequencing discipline that operators consistently get wrong when they try to launch in parallel.
The pattern of failure when operators attempt parallel three-market launches is consistent: regulatory clarifications collide across jurisdictions, payment-processing infrastructure does not sequence correctly, KYC vendors and live-ops staffing get over-stretched, and the brand-creative pipeline cannot serve three markets at once. A consultant who has run sequencing across multiple operator portfolios will recommend a specific order based on commercial outcomes, not regulatory anniversary dates. Typical multi-market shapes: one launch market (fast cash flow), one scale market (structural advantage), one position market (pre-licensure or year-out positioning).
Each market gets a specific job rather than being treated as equal-weighted. The methodology differentiator is framing markets by role rather than by service category. The 9 markets opening between late 2025 and end of 2027 (Brazil, Maine, UAE, Italy reform, Argentina Santa Fe, Finland, New Zealand, Chile, Alberta, Czech Republic) include enough genuine launch windows that most serious multi-market operators have a real sequencing question to answer in the next 12-18 months.