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Yes, we do equity-only partnerships in the right cases. Every case is different. Get in touch and we will work through whether the operator profile, stage, and situation make an equity-structured engagement the right shape.

Equity arrangements tend to make sense in three specific contexts. First: pre-launch startups where the founders have genuine operator-side credibility and the consultant is shaping decisions that move the operator economics meaningfully before commercial launch. Second: operator turnaround situations where the existing operator economics do not support a cash retainer but the upside of repositioning is real.

Third: longer-term strategic relationships where the consultant becomes a non-executive board observer or advisor with equity exposure aligned to outcomes. The structure varies case by case: pure equity, equity plus reduced cash, advisory rights with equity, formal NED appointment with equity vesting. The right shape gets shaped to what fits the operator board, the cap table, and the engagement scope.

The honest read on equity-only: it is selective. Most engagements run on cash retainers because that aligns incentives cleanly. Equity-only works when the upside is real and the operator stage genuinely cannot support cash, not as a default cost-reduction mechanism.

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iGB London · 1-2 July 2026
Meet me at iGB London, 1-2 July 2026.
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