Markets
Europe.
44 markets, USD 74.5bn of online GGR.
Every Europe market in the dataset, with the ones carrying a full researched profile first. 16 of 44 have one; the rest carry the measured data.
- Enter 1
- Open, workable economics, and worth moving on now.
- Watch 10
- Legal and real, but something material is unsettled. Model it before committing.
- Not for you 4
- Closed to your vertical, or the only route in is an acquisition.
- Avoid 1
- The legal exposure outweighs the revenue. Stay out.
What Europe has in common
Three patterns that hold across almost every market here.
Advertising is the constraint
Untargeted advertising is restricted almost everywhere, so acquisition cost is set by how few channels you are allowed to use.
Deposit limits are normal
Mandatory limits and national self-exclusion registers change onboarding, not just compliance.
Local payments win
iDEAL, Sofort, Trustly and Blik outperform cards. Treat the local method as the default, not an option.
Markets in Europe
Malta
Regulated, full profile
Read about this market »United Kingdom
Regulated, full profile
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Italy
Regulated, full profile
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Germany
Regulated, full profile
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Netherlands
Regulated, full profile
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Spain
Regulated, full profile
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Sweden
Regulated, full profile
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Denmark
Regulated, full profile
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Greece
Regulated, full profile
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Portugal
Regulated, full profile
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Ireland
Regulated, full profile
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France
Partially regulated, full profile
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Belgium
Regulated, full profile
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Switzerland
Regulated, full profile
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Cyprus
Partially regulated, full profile
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Austria
Partially regulated, full profile
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Russia
Partially regulated
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Romania
Regulated
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Czech Republic
Regulated
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Turkey
Partially regulated
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Poland
Partially regulated
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Finland
Partially regulated
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Norway
Partially regulated
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Ukraine
Regulated
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Gibraltar
Regulated
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Slovakia
Regulated
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Hungary
Partially regulated
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Bulgaria
Regulated
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Serbia
Regulated
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Belarus
Regulated
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Croatia
Regulated
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Estonia
Regulated
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Lithuania
Regulated
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Isle of Man
Regulated
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Latvia
Regulated
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Moldova
Partially regulated
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Slovenia
Partially regulated
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Albania
Partially regulated
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Bosnia and Herzegovina
Regulated
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Luxembourg
Offshore only
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Iceland
Offshore only
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Montenegro
Regulated
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North Macedonia
Partially regulated
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Kosovo
Offshore only
Read about this market »Get 3 actions
Picking a first market in Europe?
One sentence is enough. I read these myself and reply with three actions you can take.