Finland.

The market

Finland is a partially regulated market overseen by Veikkaus → new Finnish Supervisory Authority. Online gross gaming revenue is running at USD 1.5bn for 2026, of which USD 600m is licensed. Roughly 46% of play sits with licensed operators.

Major reform: licence applications open 1 Mar 2026; multi-licensee market live 1 Jul 2027; B2B 2027; mandatory licensed software 1 Jul 2028; 22% GGR tax.

This is the measured profile. A full research write-up, with the licensing route, the advertising rules, the player limits and cited sources, is not written for Finland yet. The figures above come from the market dataset rather than from a per-country source review, so treat them as a screen rather than as a basis for a launch decision.