Africa
Kenya.
Regulated Data profile. Full research not written yet.
Local licensing regime exists and is enforced.
Market snapshot
- Online GGR 2026
- USD 800m
- Regulated GGR
- USD 553m
- Offshore GGR
- USD 124m
- Growth, year on year
- 18%
- CAGR
- 12%
- Channelisation
- 82%
- Mobile share
- 88%
The market
Kenya is a regulated market overseen by GRA (replaced BCLB by Feb 2026). Online gross gaming revenue is running at USD 800m for 2026, of which USD 553m is licensed. Roughly 82% of play sits with licensed operators.
Gambling Control Act 2025 signed Aug 2025; transition to GRA from BCLB; 30% local ownership rule; KES 1bn capital; advertising bans intensified.
This is the measured profile. A full research write-up, with the licensing route, the advertising rules, the player limits and cited sources, is not written for Kenya yet. The figures above come from the market dataset rather than from a per-country source review, so treat them as a screen rather than as a basis for a launch decision.
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Weighing up Kenya?
One sentence is enough. I read these myself and reply with three actions you can take.