EU-Regulated National
Italy licence.
ADM
Anchored incumbents (Flutter via Snaitech, Bet365, LeoVegas, Sisal, William Hill, Lottomatica). New entry via M&A only.
What the regulator asks for
Year one cost
€7m per concession
€4m on award + €3m on launch. Plus €500k fixed bond and variable bond. 9-year concession term. Single brand per concession; additional brands require additional concessions.
Timeline
Tender-only (next window unscheduled)
November 2025 reform under Legislative Decree 41/2024 awarded 52 concessions to 46 operators. Concessions live since 14 November 2025. Skin/multi-brand model abolished. New entrants enter via M&A or wait for the next tender, which is not currently scheduled.
Gaming tax
24.5% GGR online betting; 25.5% GGR online casino, poker, bingo (raised from 24%/25% in the 2025 Budget Law). Plus 3% annual operating fee on GGR.
Marketing climate
Decreto Dignità (2018) total advertising and sponsorship ban for gambling, with limited carve-outs for state lottery. Enforcement intensified through 2024-25. Influencer rules tightened.
The market
Italy is now Europe's largest regulated online market by GGR, but consolidation has accelerated under the 2025 reform. The €7m concession fee plus the single-brand rule have priced out smaller operators. Notable absentees from the new regime: Betway, Unibet, Betaland, Betn1, 1xBet did not renew.
How the application runs
When a tender runs: technical, financial, and integrity dossier. Local entity required. ISO 9001/26000/27001 certifications mandated. SPID and electronic-ID authentication. Real-time ADM data feed.
Ongoing compliance
Expanded RUA national self-exclusion. Automated behaviour-based deposit and time limits. Single-brand per concession enforced strictly.
What you can and cannot say
Total advertising ban remains. Operators compete on product, distribution (retail integration), and brand equity built before 2018.
The honest read
What it means for your plan
Italy is structurally a closed market for new international entrants without M&A capability. The 2025 reform consolidated the operator base and raised the cost floor materially. For incumbents, the next 5-7 years offer scale economics; for everyone else, this is a buy-not-build market.
How to open an online casino here
The step by step for Italy: entity, application, key function holders, documents, systems, and the audit before go live.
Read the Italy guide
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