Continued from the ad
Half your new players never make a second deposit. That is a CRM problem, not a traffic problem.
You are not short of signups. The players are arriving, taking the welcome offer, and going quiet before anyone speaks to them again.
Book a 20-min call 20 minutes, one problem, three actions.
What it looks like in the data
A typical first audit finding, drawn as a sketch. The welcome offer converts, then nothing reaches the player for eleven days, and by the time a broadcast does, they are gone.
Fixing the gap is usually one journey and one segment change, not a replatform.
Annotation: eleven days of silence between the welcome offer and the first contact. Deposits never recover after it.
What changes
Before
- Three broadcasts a week to the whole base
- Same bonus for everyone who deposits
- Churn noticed at the end of the quarter
- No control group, so no campaign can be killed
After
- Journeys triggered by what the player just did
- Bonus spend follows the players who respond to it
- Dormancy caught in days, not months
- Uplift reported monthly against a holdout
- 45+
- Operators advised
- -30%
- Churn on the CRM programmes I rebuilt
- +32%
- First to second deposit conversion
Book a 20-min call
Not an agency. A team of specialists doing the work, with the strategy owned by me.
- Reply within one working day
- Three fields, no phone number
How it works, if you get that far
- Step one
20-minute call
- Step two
Audit inside your platform
- Step three
Rebuild and launch
- Step four
Hand over
Is the call a real audit or a sales pitch?
20 minutes on one problem, three actions to take. If your team can fix it alone, I say so.
What does a retainer include?
Hands in the platform, a campaign calendar, control groups and reporting. Monthly, no annual commitment.