Henk Wolff - White

Go-To-Market

I drop in as interim CEO before you buy a single domain or licence. Then build every launch lever in one sprint:
Im at ICE - TEXT ME NOW
Henk Wolff

Ready to hit the switch?

Stop treating “go-to-market” like a slow-motion checklist.
Plug me in before you sign the first vendor contract and your launch looks like this:

  • Jurisdiction picked by ROI, not gut. My market-score model sorts licence cost, tax, ARPU and CAC-decision made in 48 h.
  • Launch traffic on day one. Paid, SEO and affiliate loops pre-wired; ad algos optimise for deposits by week 1.
  • Retention engine baked-in. 7-step CRM welcome flow, KYC triggers and bonus rules locked before the first player lands.
  • Contracts on your terms. PSPs, game studios, KYC tools signed at volume-indexed rates—average fee cut: 18 %.
  • Scalable stack specced upfront; no “we’ll patch it later” chaos.
  • 60 % of players still active at day 30. No empty lobby, no player thirst.
  • 35 % more team output. Clear owners, KPI dashboards, zero busywork meetings.
  • Future markets unlocked. Repeatable playbook ready for licence #2, #3, #4.

In short

  • Fast-track
  • Structured growth
  • Cash-smart
  • Licence-ready
  • Metric-driven
Get in touch! IM AT SBC
How it Works

How it works - four moves to “live & profitable

15-min GTM Diagnosis

We go through your goals, budget and risk tolerance. If the numbers don’t add up, we'll talk

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48-hour Market-Score & Blueprint

Data model ranks jurisdictions by licence cost, tax, ARPU and CAC. You get a one-page launch map: legal path, vendor stack, first-month spend and KPI targets.

90-day Execution Sprint

Contracts signed at volume rates, funnels pre-wired, retention flows loaded. Compliance docs filed on day 1, paid + SEO traffic live by day 30.

Scale or Handoff

Dashboards pulse real-time KPIs, team owners trained, playbook cloned for market #2. Stay on as interim CEO or hand you the keys.

My Go-to-Market playbook

  • Data picks the market, not ego. Licence cost, tax, ARPU and CAC run through my scorecard. Results within 48h

  • Launch levers wired before day 1. Paid, SEO and affiliate funnels switch on the minute the licence lands.

  • Retention baked-in. 7-step welcome series + real-time CRM triggers keep 60 % of players active at day 30.

  • Vendors on your terms. PSP, game studio and KYC fees slashed ~18 % thanks to my volume-indexed contracts.

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