Strategic iGaming advisory.
For licensed operators in regulated markets.
I work with licensed operators across regulated and offshore markets on go-to-market, acquisition, retention, and offshore licenses.
Markets get roles, not budgets.
A multi-market plan isn't three single-market plans stacked together. Each market plays a different commercial role. launch, scale, or position. and the right entry sequence is what turns three engagements into one coherent strategy.
Cashflow & clarity
Already-regulated markets where time-to-revenue is the priority. Mature licensing, settled payment rails, predictable unit economics. The first market funds and de-risks the next.
- Mature licensing frameworks
- Fast time-to-first-revenue
- Operational learning compounds forward
- Examples: Netherlands, Denmark, Spain
Big TAM, hard moat
Markets that punish entrants. restrictive product rules, high compliance load, expensive licensing. The pain is the moat. Operators who can absorb the burden compound their lead while smaller operators stall.
- Population & revenue at scale
- High barriers protect incumbents
- Compliance discipline is the advantage
- Example: Germany
Pre-licensure, first-mover
Markets transitioning from monopoly to licensed regimes. Being on the ground before licensure earns regulatory relationships, brand recognition and operational readiness on day one.
- Regulatory window before competition
- Stakeholder relationships built early
- Brand assets ready for launch day
- Example: Finland · 2027
Three problems. Three structures.
Names anonymised at client request. Full case context on a call.
Sweepstakes operator with a leaky funnel between registration and first deposit. Rebuilt the day-zero flow, killed two friction points in the deposit UX, restructured the welcome offer logic. Same-day NDP to FTD conversion up 14% inside thirty days. Programme engagement, ongoing.
Licensed operator entering three Spanish-speaking LATAM markets in eighteen months. Peru first to ride the MINCETUR licensing window with first-mover advantage, Colombia next under the mature Coljuegos framework, Buenos Aires Province third to capture provincial expansion as Argentina fragments by region. 18-month multi-market partner engagement, currently active.
Operator burning capital on paid social with negative payback. Restructured acquisition mix, killed two channels, rebuilt CRM segmentation around day-30 retention as the leading indicator rather than FTDs.
One operator. Multiple markets.
Retainer leadership, programme work, advisory counsel. Sized to the operator. Pricing starts at €5,000 per month, then scales with scope.
Final scope and price after a discovery call. Every engagement is sized to the operator. Ask about retainer terms, project pricing, or outcome-linked structures on WhatsApp.
Embedded leadership
Full operational ownership. CEO, CMO or COO in seat. 6 to 12 months typical. For sale processes, leadership gaps, and crisis stabilisation.
Strategic mandate
One operator, one or more markets, one accountable lead. 12 to 18 months typical. Strategy, acquisition, retention and operations on a structured cadence.
Senior counsel
Monthly cadence, written deliverables, WhatsApp in between. Six month minimum. For operators with senior leadership in place who want an external check on the thinking.
One operator. One accountable lead.
If I'm not the right person for what you're building, I'll tell you in the first call and likely point you to someone who is. No funnels, no sales sequence. just WhatsApp.
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